Marketing Campaign for Professional Sports Organization
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
I work for a professional sports team.
What is your role and responsibilities?
I',m the vice chairman of sales and marketing. That encompasses three main areas – our corporate sponsorship sales, ticket sales, and outbound marketing agility, so promotions, events, and advertising.
Desired goal
What was your goal for working with Hub Strategy and Communication?
I ponder Hub has been with us for five or six years, and the business challenge for sports teams is pretty single. It',s primarily ticket-driven – you want to get as many nation to the ballpark as practicable. There',s some long-term goals that go along with that obviously: edifice the brand, creating brand oneness, generating interest in the team, identification with the culture and construction, and all the things that go along with it. When we leading began talking with Hub, I',d say that was five years ago, almost 2009 or 2010, the team was down, the administration was down, and there were some other headwinds we were facing. It was a time when we veritably needed help getting nation interested in coming to the stadium.
Provided solution
Please draw the aim of their work.
I ponder it',s fairly transmitted, although some sports teams don',t do as much TV-oriented work as we do. We have a long history with fun, irreverent, high-impact TV commercials using our players. They do all of our TV origination for our commercials: writing, origination, editing, and so forth. We do almost eight of those in the preperiod and those run throughout the order of the year. Some of them are brand-oriented, some of them are promotional oriented, and some of them are a union. We also do typically film one or two more in period, depending on what topics are hot.
In accession, they exhibit our print advertising, although obviously that is fast shifting to digital. Generally, the campaign has been running fairly similarly for the past few years, the tagline and the general topic of the campaign, albeit with some changes to the look and feel of the execution.
What was your process for selecting Hub Strategy and Communication?
We had been with another agency for a few years. That was the agency I sort of inherited when I came to the club almost eight years ago. After a very lucky term with them, we just determined it was a good time to open up the account and attend a change, eparticularly with some of the business challenges we were facing.
We calm a cluster of agencies to bid, pitched the business, and I ponder Hub came to us through a friend of mine that worked in a digital advertising, SEO [search engine optimization]-type of business. I was asking him who some of his clients were, and he put me in touch with one of the guys in his firm, and they recommended Hub.
Results accomplishd
What were the results of the project?
Their condition is excellent, and we',ve been very lucky with the results. Otherwise, we would not last to use them.
There are a lot of factors that like attendance in sports, so not all of our gains in ticket sales can be attributed positively or negatively to your ad campaign. But, in the five years we',ve been working with Hub, our attendance has increased see year.
Do you have any statistics or metrics on the project?
With Hub, we',ve won the National Sports Forum',s ADchievement Award, which is the highest assign in our activity, and have gotten second locate a couple of times. In our work with Hub, we',ve won the TV state a couple of times as well as the outdoor state different times. There',s a total host of assigns that we',ve won through the NSF ADchievement.
Hub has also entered our work into the Telly Awards and the American Advertising Awards, and a bunch of other assigns that we',ve won. So, from a creative point of view, from the advertising activity, we',ve won many, many assigns. I ponder we',re recognized within the sports globe as being one of the most creative, high-impact construction in provisions of sports advertising. We',re not fearful to go out on a limb, and hub surely supports and strengthens us in that.
Is there anything sole or particular almost Hub Strategy and Communication that veritably makes them rest out?
First of all, agencies are veritably the nation, and Hub has a big core of nation led by DJ [O',Neil], the founder and creative ruler. One of the sole things with their construction, which I',m sure they would expound to you better, is that it',s a relatively little agency, so you can get the personal observation from them, that you might not get from a much larger agency. Yet, owing they construction themselves like a hub, they have a network of resources that they can call in when we need something particular or specific. I ponder that also helps keep the work new owing they have different writers and creatives they use, and that',s significant.
A terminal point is owing DJ is both head of the business and the creative ruler, it allows for a smoother line of interaction between the business and creative side of things. We',re not intercourse with outside nation who get brought into the process late, and who may not underrest the strategy, or it may be more hard to get them to harmonize on the fly, or anything like that.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
No. We',re very pleased with Hub. They',ve been big to us and a veritably good associate.
Updated ReviewThis review was updated on March 11, 2019, by the client. The primary star ratings were: Overall - 5, Quality - 5, Cost - 4, NPS - 5. New full is under.
A few words almost your organisation and personal responsibilities
I was the VP of marketing and sales for the Oakland Athletics for 10 periods.
What issue was the provider supposed to deal with?
Hub Strategy and Communication?We hired Hub Strategy and Communications as our advertising agency.
What were your objectives for this project?
We wanted to form a sole brand personality that generated fidelity among fans and ultimately drove interest and ticket sales.
What were the reasons for choosing HUb?
We calm a brief list of agencies that were talented sufficient to liberate the globe-class branding we desired, but little sufficient to give us the observation we wanted. We formd a rivalry where agencies pitched their ideas. Although we had separate good entries, Hub Strategy and Communications understood what we were trying to execute and liberateed the creative energy we sought.
Please give as much detail as practicable attending the work done
They handled brand positioning, strategy, and oneness. They also formd full, including campaigns and taglines, and scripted, exhibitd, and edited TV spots. They wrote full, including headlines, for outdoor, digital, print, and select collective media ads.
Were there any dedicated directors or teams that you worked with?
The team included the founder, creative ruler, design ruler, account director, and support staff.
What results did you accomplish unitedly with HUb?
We accomplishd much unitedly, alluring the most prestigious advertising and sports activity assigns. We had a clear and sole market position. Our team exceeded our 2014 goal of 2 million attendees.
How do you rate the interaction and interaction with HUb?
They were outresting associates with excellent interaction and open leadership. We had a intricate origination challenge in intercourse with professional athletes and firm, doubtful schedules.
What precisely do you attend to be the key particularty of HUb?
A strategic associate, the team understood our needs. This wasn',t advertising for the sake of advertising, their design and origination got results. We appreciated their streamlined interaction and the newness that they brought, year behind year. Their regular systems buttoned up origination, avoiding bureaucracy and effectively eliminating layers in the creative process.
What should be done better, if there are any desired betterments?
We were satisfied. It was challenging to form new full for eight periods, but they did a big job.
