Public Relations for a Software Company’s Global Coverage
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the CMO for Apptricity. We’re a SaaS-based mobile software organisation located outside of Dallas, Texas.
What challenge were you trying to address with Idea Grove?
We initially partnered with them to work on our customary PR. But, behind we won a lawsuit over the federal government for misappropriating our software, they made sure that we accepted interpolitical coverage and boosted our visibility.
What particular tasks were Idea Grove responsible for?
Idea Grove functioned as our complete marketing arm during our subsidence. Instead of just putting out a press release and calling a few editors, they developed a wide, end-to-end PR solution to capitalize on the locality.
They used our lawsuit as an occasion to expound what our software does and gain exposure. This implicated generating brand awareness at both a local and interpolitical level. The team targeted major print and news outlets as well as video spots. They also developed a strong collective media program, which now generates the superiority of our hits.
Was there a dedicated team?
I primarily worked with Scott (Founder &, President, Idea Grove), but other team members joined the project as needed.
How did you come to work with Idea Grove?
They reached out to us, so I included them in our RFP process along with the other local and national agencies. While looking at their background, I fact-checked a few of their kindred clients and heard real reviews.
Idea Grove outshone all other candidates in our vetting process. While most of the competitors were more tactical, Idea Grove took a holistic access. Even precedently the subsidence, they already had ideas to create our brand and find opportunities to increase our online exposure.
How much have you invested with them?
We spent over $1 million.
What is the terminal result of working with Idea Grove?
Their work lasted from 2016–2018. Although they aren’t on as a monthly retainer, we quiet work with them on a consulting basis.
Are there any measureable or plum results?
Idea Grove’s efforts played a primary role in edifice our brand and gaining exposure. In a one week, we had over 300 appearances touching our subsidence. It was astounding, our coverage spanned major news channels, print publications, and national and interpolitical video.
The campaigns also positioned us well when accessing prospective clients owing they transformed our global spotlight into an occasion to aid our software. I was able to personally fetch on a major contract with an enterprise-level organisation thanks to Idea Grove’s work. The client was initially skeptical if a organisation our size could feel the contract, but they ultimately went with us owing of our coverage. It ended up being a seven-to-one ROI.
How did Idea Grove accomplish from a project treatment standpoint?
Their project treatment was excellent. We had weekly in-person meetings with their staff, which allowed us an extra hour of centre.
What is (from your point of view) the key factor to pay observation while intercourse with Idea Grove?
Idea Grove takes a strategic access and isn’t fearful to innovate. The team came up with ideas that I hadn’t even though of, and I’ve been in this business for decades. They suggested strong yet affordable solutions to execute on strategy, and we worked well as a team.
What aspects of their work would you like to get improved?
I would have liked a pliant less turnover on the team.
Do you have any advice for possible clients?
Take the time to debate your strategy upfront with the team so that they can be empowered to make decisions on the fly. Idea Grove would keep me informed almost our efforts, but it wasn’t as if I had to make all the decisions. This enabled us to move much faster.