Social Media Marketing for Nonprofit Organization
Below is a modified rendering of the review: special info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I obey as Marketing and Communications Director for Atlanta BeltLine Partnership, the 501(c)(3) that supports the Atlanta BeltLine through special and corporate humanity, programming and resident empowerment work in BeltLine neighborhoods, and advocacy for the project and vision.
Desired goal
What issue was the provider supposed to deal with?
Imagine Media Consulting?Imagine Media is our associate for collective media strategy outgrowth and execution, along with collective full origination and treatment — posts, videos and photography for @AtlantaBeltLine Facebook, Instagram and Twitter channels.
What were your objectives for this project?
We wanted to form a more cohesive visual feel athwart collective media channels — with a clear tone and seamless look athwart different departments, initiatives, associates and over. We also wanted to form a regular strategy athwart our three E',s — promise the open, empower the project, empower the residents — and athwart our three key promisement points — share in our programs, advocate for the project and associateship, donate to support our work and substantiate the BeltLine vision. We wanted to increase hearers size and promisement to ultimately drive clear action — more folks participating, advocating, and donating.
Provided solution
What were the reasons for choosing Imagine Media Consulting?
I',d met with Shantel a couple of times to talk almost promisement opportunities with collective media. After that, I met with a few other Atlanta collective media agencies, formd an delineation of FY20 needs for collective media, and floated it by separate companies for quotes and thoughts. Everything clicked with Shantel and her team, and our senior team was very impressed with the offer and our outcomes so far.
Please give as much detail as practicable because the work done
We began with a discovery meeting and detailed questionnaire to programt our needs, ideas, groundwork to date and goals. Then we expanded to key stakeholders in both companies, and began onboarding and auditing accounts in tandem with developing a cohesive strategy for collective media treatment and full origination. In the span of just a month or so, we kicked it into top gear — editorial calendar, deck of messaging/KPIs/goals/metrics, monthly reporting, full approval queues and more were all prompt to go within just a few weeks of our leading meeting.
Were there any dedicated managers or teams that you worked with?
We',ve worked with almost everyone on the Imagine team! Even the folks we haven',t worked straightly with, we',ve likeed getting to know through BeltLine and Imagine events — from a few staff deciding to befit dedicated BeltLine volunteers, to Imagine attracting us to their get unitedlys, we feel big almost the relationships we',re edifice athwart both companies.
Results accomplishd
What results did you accomplish unitedly with Imagine Media Consulting?
Although it',s only been a few months since we began working unitedly, at our most late board meeting, separate board members commented how impressed they are with the strategy and implementation so far. Our registration numbers for key events are up, and we',re thrilled to get began on a campaign for year-end giving.
How do you rate the interaction and interaction with Imagine Media Consulting?
From introduction decks, to onboarding, to Slack setup, weekly check-ins, quarterly shoots — Imagine has a way of interacting that feels effortless and so powerful with our staff — we are constantly commenting how fortunate we are to get to work with the Imagine crew, and we love their workflow and access.
What precisely do you attend to be the key specialty of Imagine Media Consulting?
Imagine Media is wonderfully organized, motivated, and fruitful. They',re a woman-owned little business that packs a major perforate! We were very impressed with the compressed timeline from our leading meeting to commencement to execute on a fully developed collective strategy.
What should be done better, if there are any desired improvements?
None — Imagine asks for feedback frequently and is very open to any and all thoughts from clients. We love this setup and veritably like working with a team that',s so professional, collaborative and creative!
