The planned business launch failed without a mobile app to support it. High account manager turnover and confrontational, infrequent interactions made the relationship untenable. Robust onboarding procedures would have greatly improved the experience.
The app that INGIC delivered fell far below initial expectations, and external audits revealed a multitude of issues that kept the app from being released. Infrequent communication, a lack of transparency, and unkept promises were hallmarks of this partnership.
