Web Development & Marketing for Tourism Cruise Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m the CEO of Crossindia Cruises - a organisation specialized in all types of boat and cruise based events. We shape Weddings on Cruise, Engagements, Anniversaries, Bachelors, Cruise Charters, Corporate Get-Togethers, Corporate events, Private events like birthdays and anniversaries on cruise.
Desired goal
What issue was the provider supposed to deal with?
Innofied Solution?We needed complete technology and marketing support for setting up our business. Innofied has been associated with us since 2014 and they took care of see technology needs - seting from setting us the website, creating inner treatment panels, integration with third parties like TripAdvisor, AWS, and multiple other websites.
We needed a lot of help in Marketing also. Though Marketing is not their first estate, they agreed to implicate their inner marketing team. They have been taking care of Inbound marketing, Paid campaigns, Offline events and multiple other activities for us.
What were your objectives for this project?
Even if we are part of the Events and Hospitality activity, what we are ultimately providing to our clients, is our technology and platform. The platform makes it easier for the clients to easily book cruises or boats for their events. Our goal was to form a hard platform that is user well-inclined, evolves continuously as per user needs and integrates with multiple third parties. In accession, Inbound marketing is one of our major business outgrowth channel. So, we needed help in that as well. We wanted a one organisation to take care of both.
Provided solution
What were the reasons for choosing Innofied Solution?
I met the co-founder of Innofied in one of our cruise events. I told him almost the challenges I was facing and he suggested me some workarounds that would boon the business. Eventually I conversant that his organisation can take care of the total engagement and we associateed.
Describe the project and the services they granted in detail.
It seted with drafting the requirements. They didn',t ask for the technical aim as I was a novice in that area. Instead their team sat with our team, understood our business, our clients, how we are earning incomes, locations we are targeting etc. Eventually they came up with a annually program to pursue. It seted with the design of the website.
They have a big design team - very skilled and knows precisely what a client wants. They kept going back and forth, calm feedback from our team and designed the website. They also granted a clear brand guidelines that we are quiet pursueing for Crossindia. The outgrowth was easy, though we had to fix that the proposed solutions matched our team',s suggested architecture and procedures.
Once they accepted the go-ahead, their team then built the complete website — from the frontend to the server to the database construction. The support is quiet ongoing and 2 technical team limbs are continuously working with us since the set. In accession, a marketing team is looking behind all the marketing efforts - article writing, SEO, Google ads, Facebook ads, Offline marketing etc.
Were there any dedicated directors or teams that you worked with?
There were 1 designer, 2 developers, and 1 project director in the technical team. In marketing team, there were 1 Marketing director, 1 full writer, 1 SEO analyst and 1 paid ad director. There perhaps few more limbs in Marketing team. I am not sure almost the exact team compound as the marketing efforts were results based.
Results achieved
Can you share any information that demonstrates the contact that this project has had on your business?
5 years union and Innofied was unappropriated throughout. Not for once in these years I reflection of moving to another vendor. I believe, Innofied is one of the reasons we are a top cruise aggregator business today. None of our competitors is even close to the solution Innofied built for us. The design, the ease of use, the accomplishment of the tools, the consistence and uniform up-gradation for the market needs made our online nearness one of the best in the activity.
We have accepted overwhelmingly real admission from all our clients and see feedback of the clients was reflectionfully analyzed by Innofied team and integrated with the online tools. Moreover, their marketing efforts brings 75% of the total income Crossindia generates.
How was project treatment arranged and how powerful was it?
The directors for technology and marketing are excellent. They are bigly shaped and pellucid almost progress and possible delays. There are weekly stand-ups, customary pursue ups and reports. Innofied uses couple of inner project treatment tools integrated with email. We’ve on-boarded them into Jira for documentation and scheduling. Communication was easy as we were not only connected with the project directors but with see limb of the team via Skype, Email and project treatment tools.
What precisely do you attend to be the key specialty of Innofied Solution?
Consistency and Customer Relationship. They have an excellent process which makes sure that their clients are absolutely satisfied with the work. Issues comes for see project and we also had issues. But their team interacted well, explained with endurance and fixd that whatever happens, the project doesn',t hinder.
They have never said ",no", to any request. We kept giving them intricate challenges, but they',ve always come through. Our solutions have excellently confused functionality which needed long term solutions. Innofied excelled in that.
What should be done better, if there are any desired improvements?
There',s barely any. The achievement came only owing both our team and their team did a big job. As a client, I must keep interaction open and many so that the technology associate has a clear idea of what is needed. They kept asking us for feedback and we kept giving them what they needed. That formd this long term relationship.