About inPowered Content Marketing company in San Francisco, United States
Artificial Intelligence is transforming the $300 billion digital marketing industry to create more meaningful conversations with consumers that lead to real business outcomes and inPowered has been leading the charge with the mission to solve content marketings ROI problem.
It was 2014 and the founders had just sold their last company NetShelter to Ziff Davis as the largest tech media network on the internet (at the time). Co-Founders Peyman amp; Pirouz had experienced firsthand from their journey that banner ads and other forms of interruptive advertising were failing digital marketers and consumers alike and there had to be a better way to engage consumers online. It was Pirouz that came up with the idea: ’What if we helped consumers to read content from a brand instead of forcing them to click on a banner ad?’ This initial idea was the start of inPowered.
Since then inPowered has grown to become the AI platform delivering business outcomes with content marketing. Powered by Artificial Intelligence and machine learning the companys Content Intelligence and Content Distribution solutions allow marketers to drive real ROI with Content Marketing – positively changing brand perception increasing action taken onsite lead generation and user engagement.
In 2020 the company made the Inc5000 list of Americans fastest-growing companies for the first time ranking 9th in the San Francisco/Bay area for Marketing. The companys AI-technology has been recognized by the ANA (Association of National Advertisers) for the ’Best Use of AI’ in business-to-business marketing; and also placed as finalists in the MediaPost OMMA Awards Digiday Tech amp; Content Marketing Awards The Drum Awards and Content Marketing Awards.
The company was created by Peyman and Pirouz Nilforoush in 2014 who have a storied history of success in Silicon Valley. Their first company NetShelter was founded in 1999 and sold in 2013 to Ziff Davis as the largest tech media platform on the internet. This evolution from display advertising to content distribution and now Content Intelligence has been a natural progression led by the brothers expertise in pairing technological advancements with a steadfast pulse on where the digital marketing industry is headed next.
inPowereds recent industry recognition as a leading pioneer in content marketing is a direct result of the hustle and relentless dedication of its team; instilled by Peyman and Pirouz as one of the companys foundational building blocks thats been critical to its increasing success. ’When my brother and I founded inPowered almost 7 years ago we could only dream of having a team thats so dedicated and passionate behind our mission to help brands deliver real business outcomes and ROI through content marketing’ said Peyman Nilforoush CEO and Co-Founder.
’Our core company values focus around engaging our employees bringing passion to each day keeping it real and building real value for our customers through content marketing; all while having fun’ said Pirouz Nilforoush President and Co-Founder. ’Teamwork cant happen on its own – it needs to be catalyzed and an integral part of workplace culture the people and their processes.’ The company is currently headquartered in San Francisco with additional offices in NYC Chicago and Los Angeles.
