Some details
CHALLENGE: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. Our challenge was to put Dana-Farber on the map – create greater awareness of both Dana-Farber as a leader in the field and to showcase the impact of its discoveries on
the landscape of cancer treatment in the U.S. and abroad.SERVICES DELIVERED: Market research, content marketing, website design, digital strategy, digital advertising, data analytics, video production, print advertisement, television advertisement, creative strategy, social media, radio.
RESULTS: Recently launched and waiting for results.