Some details
CHALLENGE: The world of personal injury law is full of come-ons from less than professional lawyers promising large cash settlements to those who have suffered accidents due to negligence.
Research showed that at the time of injury clients feel desperate and in need. And because they don’t pay their own money for the lawyer (who is normally paid based on a percentage of winnings), clients often take
IPNY set out to change this dynamic for One of New York’s premier personal injury law firms, Mirman Markovits and Landau. We needed to educate the target on what makes a good attorney – and to remind them that the first step in getting the right settlement is choosing the right lawyer.
SERVICES DELIVERED: Market research, Content marketing, website design, digital strategy, digital advertising, video production, print advertisement, television advertisement, creative strategy, social media, media planning and buying.
RESULTS: Website visits have steadily increased in the few months since this TV campaign has run, delivering an average 40% lower cost per lead.