CHALLENGE: Located in Rehovot, Israel, The Weizmann Institute of Science has brought some of the biggest discoveries to the worlds of health and medicine, climate change, planet health, cyber security and space exploration. But while this venerable institution – where scientists from around the globe are free to follow their own curiosity – has been making enormous contributions to society for… over 80 years, The Weizmann Institute has been virtually unknown in the US, particularly among younger donors. Our challenge was to introduce The Weizmann Institute to a whole new group of donors and help them understand the importance of this unique place.
SERVICES DELIVERED: Fundraising marketing, design, content marketing, market research, production, print, digital advertising.
RESULTS: The “Weizmann Effect” campaign, targeted to Millennials and GenX’ers, is built on this powerfully relevant insight: A donation to Weizmann means you can have an impact on more than just one issue. You can actually help change the world. Messaging showcased contributions in all key areas of scientific exploration and made the impact of each discovery tangible on a global scale. To date, this approach has proven to be highly effective in fundraising, bringing in many new younger donors.