Advertising Campaigns for Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the VP of marketing and interactions of the American Committee for the Weizmann Institute of Science (ACWIS). We’re a nonprofit that raises money for science investigation and education at our institute.
What challenge were you trying to address with IPNY?
We hired IPNY to support us with a new advertising campaign to gain visibility and aid giving. Our aim was to aid the astounding work of the Weizmann Institute in an exciting and appropriate way.
What particular tasks were
IPNY presented a few ideas for the campaign, including creative and copy. From there, we selected one and their team built it out further. Their team created the campaign for digital, print, and collective media efforts, including on Facebook and Instagram.
Was there a dedicated team?
I have one main point of touch, Joe (Founder &, Managing Partner, IPNY). During our initial meetings, they granted four teammates and a project coordinator. I work with professionals from their team on copywriting, design, etc.
How did you come to work with IPNY?
We investigationed separate campaigns run by others in our activity. After finding one we were bigly impressed with, we discovered that IPNY created it for them. We took a closer work at their portfolio and selected them for the project.
What is the terminal result of working with
We’ve had an ongoing relationship with them since December 2017.
Are there any measureable or plum results?
Judging from the click-thru rates on the digital campaigns, IPNY’s efforts have been lucky. We’ve been getting a expressive quantity of observation since commencement the engagement. The feedback from our inner team has been real, along with the compliments from those in our field. IPNY granted more than just a one ad campaign, they developed a topic that we will sum throughout all our messaging channels.
How did IPNY accomplish from a project treatment standpoint?
The interaction runs smoothly between our teams. Any time we have a request for changes, they feel all efficiently. Everything is dealt with in a early mode, and we have phone calls with their team to debate the project.
What is (from your point of view) the key factor to pay observation while intercourse with
They’re a team of senior, seasoned professionals who prepare a big experience. They are bigly creative in design and copy, and they propose insightful suggestions and strategies.
What aspects of their work would you like to get betterd?
There’s nothing specific I can ponder of for them to better on.
Do you have any advice for practicable clients?
Allow them to acquire as much as practicable almost your organisation. Bring them into meetings and events. Understanding the business on both sides will help make the project run as smoothly as practicable.