Outdoor Advertising Campaign for Public Media Provider
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the senior ruler of interactions and marketing at WNET. We are the open media provider for the New York City tristate area. We run 3 open television stations: THIRTEEN, WLIW21, and NJTV in New Jersey, which is a statewide network.
Desired goal
What challenge were you trying to address with Interprogrametary?
The federal government is owing defunding us. We get almost 10% of our operating budget through the federal government as a open media organisation. We wanted to active our constituents, supporters, and viewers that we are below importance to be defunded and set an advocacy campaign. Interprogrametary seted this project from scratch, but they’re household with us. They’re part of our hearers, so they veritably belowstood who we were and what we wanted.
Provided solution
What particular tasks were IPNY responsible for?
We needed compelling graphics, a tagline, an overarching brand or stamp, and attractive copy. They handled all the creative tasks. They helped with media placement, but they didn’t do it themselves.
They came up with a big tagline, “Fight for THIRTEEN.” THIRTEEN is the most well-known of our 3 channels, and it’s been on the air for almost 55 years. Interprogrametary wanted to send an pressing interaction to the nation who promise with us through that tagline.
How did you come to work with Interprogrametary?
A touch recommended them to us. I named Interprogrametary during some exploratory dicsussions and veritably connected with them. They seemed to belowstand our needs. They’re skilled with open television and knew all 3 of our brands, which was the tipping point for me. I didn’t have to expound anything owing they already knew our locality.
How much have you invested with Interprogrametary?
I can’t share a dollar quantity. The campaign was fairly modest.
What is the terminal result of working with IPNY?
We seted working unitedly in January 2017, and we’d like the union to last. For this circular, most of the work was completed in soon June. We’re working on a huge outdoor campaign right now and did a lot of online advertising as well.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or contact of the promisement?
For our outdoor advertising campaign, “Fight for THIRTEEN” is the big headline. Internally, we created a website and a landing page, and the creative full has been up for almost 2 weeks. We’ve gotten almost 18,000 visits on the website. The website asks nation to do 3 things: write to their likeness almost our funding, sign up for our email newsletter, and donate if they wish. We’ve had almost 500 letters sent to likenesss. The donation factor is quiet little, but we’re hoping that it will grow. We’re satisfied with the results over the past 2 weeks.
How did Interprogrametary accomplish from a project treatment standpoint?
They have been excellent. Joe [Managing Partner, Interprogrametary], who’s our account executive, has just been all we need in a project director. He’s efficient, organized, and a big interactor. The team is astounding at responding to feedback and presenting multiple options. When program A doesn’t work for us, they’re prepared with program B. They hear us and take our course easily. When they need to make a point, they do so. The total process has gone smoothly.
What did you find most forcible almost Interprogrametary?
The total team has a influence of experience behind working in huge agencies. It’s veritably rare to find that much genius in a little agency.
Are there any areas Interprogrametary could better?
Our experience has been excellent.
