Some details
SITUATION
Bay Alarm is a family-owned, locally-operated company focused exclusively on home and business security. Competing in a category traditionally dominated by a single national player, the market has seen a considerable shift with the entry of cable and telecommunication companies.
SOLUTION
In a world where the competition tries to scare people and give
products away for the short term through discounts, free equipment and service bundles, we saw an opportunity for Bay Alarm to stand out by simply staying true to the brand: Bay Alarm is the local security expert, protecting what you care about is all they do.
SUCCESS
During our 25-year relationship, we have helped Bay Alarm become the largest independently-owned security company in the United States, expanding from five branch locations to 16 in five major markets in California and Arizona.