Some details
SITUATION
In 1981, Bishop Ranch asked us to develop an approach that would encourage Fortune 500 and other leading companies to relocate back office and regional office operations to the 585–acre suburban business park. The challenge was in educating the real estate decision makers to the benefits of the East Bay Area.
SOLUTION
We leveraged Bishop Ranch’s early
success in signing major tenants such as Chevron, Toyota and then, Pacific Telephone, to position the park as the “go–to–spot” for leading companies. A comprehensive brand-building ad campaign formed the basis of a client/agency partnership that has endured for 37 years.
SUCCESS
Today, Bishop Ranch is one of the most respected business communities in the US with an enviable tenant list comprised of the who’s who in American business, along with hundreds of growing enterprises.