Some details
SITUATION
In 2013, Pizza Factory had a tired brand and a fragmented structure to their 100+ unit franchise. But a new CEO changed the culture and modernizing and growing the brand became the primary focus. Now they needed a partner with deep industry experience to help them figure out how to do it.
SOLUTION
We started by defining and then refreshing the entire
brand, from the logo to the take-out boxes. Once the new brand was established we helped create future-focused systems (a new website and an online franchisee marketing portal) and cohesive marketing programs (social media, digital advertising and a new brand campaign).
SUCCESS
Once the refreshed brand was integrated across the franchise, Pizza Factory started showing tremendous sales growth in a tough time for casual restaurants. With a solid marketing foundation in place they are positioned to expand.