Media Strategy for Restaurant Franchise
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m a outgrowth agent at Subway, the common sandwich chain. I began a Subway in Los Angeles and have 65 other locations.
What challenge were you trying to address with JStokes Agency?
Years ago, we handled all the marketing efforts in-house, but it was very challenging. We hired JStokes Agency to take over this front of our business.
What particular tasks were JStokes Agency responsible for?
JStokes Agency took care of our media programning and buying. This included radio, billboards, coupons, and transmitted TV. They also helped with the coupons, digital videos, our show, and the systems kindred to our cash register. For promotions, their team would help us aspect out the interaction and exhibit the creative for the specials.
Was there a dedicated team?
I always worked personally with Lindsey (Account Director, JStokes Agency) and Jim (President, JStokes Agency) on a weekly basis. Dan (Co-Founder, JStokes Agency) and Betty (Advertising Media Director, JStokes Agency) also supported us.
How did you come to work with JStokes Agency?
Subway came up with separate different agencies for us to attend, and we chose JStokes Agency behind our colloquy.
What are you approach expents (if diclosed)?
We had a budget of $1 million per year, so it’s been about $25 million in total.
What is the terminal result of working with JStokes Agency?
We worked unitedly from 1994–2019. Our engagement only ended owing Subway changed our provider this year to a smaller cluster.
What evidence can you share that demonstrates the contact of the engagement?
We measured their accomplishment through sales, commerce, KPIs, and promotions, and JStokes Agency absolutely had an contact. We had a big working relationship and our engagement was powerful owing of it.
How did JStokes Agency accomplish from a project treatment standpoint?
We spoke with their team on a customary basis. Whenever we wanted to do new promotions, we could talk it through with their team and come up with an idea.
What is (from your point of view) the key factor to pay observation while intercourse with JStokes Agency?
Their team was driven to increase our sales and were very client-oriented. They brought big centre to the project in those areas.
What fronts of their work would you like to get betterd?
I veritably can’t ponder of anything they could have done to better. If the determination were in my hands, we’d quiet be working with them.
Do you have any advice for possible clients?
Trust the process. They have been in business for a long time, so allow them to give you direction and opportunities.