JStokes Agency Advertising review by SpeeDee Oil Change & Auto Service at Qualified.One

JStokes Agency reviewed by SpeeDee Oil Change & Auto Service

JStokes Agency provided Advertising for SpeeDee Oil Change & Auto Service with approximate budget = $10,000,000+.

Customer accounts continue to increase each year. Senior leadership recognizes JStokes Agency’s contributions by allocating more projects. Their strategies are accompanied by easy-to-understand messaging for stakeholders. Their reliability and client-orientation have been valuable strengths.

Review summary:

JStokes Agency crafts advertising plans based on objectives, produces the corresponding creative material, and then implements the strategy. Their responsibilities include Search Engine Marketing (SEM).

Tara Jacobs SpeeDee Oil Change & Auto Service, VP of Marketing

Advertising Strategy for Quick Lube & Auto Repair Brand

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

SpeeDee Oil Change &, Auto Service is the brand name given to SpeeDee Worldwide LLC. We are a fast lube organisation also centreing on auto restore. I’m the vice chairman of marketing.

Desired goal

What challenge were you trying to address with JStokes Agency?

Our goals have changed as our business needs have changed. At leading, we wanted to form an advertising strategy in California that would drive the size of vehicles and the number of clients (both new and reiterate). Then, we had a biger need for SEM and reputation treatment. 

Provided solution

What particular tasks were JStokes Agency responsible for?

They superintend our SEM program, and they’ve befit our brands’ creative agency in accession to creating an managing our advertising strategy in California and Texas.

Specifically, they are creating a media strategy, producing all materials, and then implementing. Once our ad committee and corporate like of a strategy, they dive into the execution. 

They are creating creative material and placing it on our side in both California and Texas. They transact, locate, and feel buys to maximize my bestow. Beyond the manoeuvre, they also centre on how to adjoin with our franchisees. They have to adjoin in a way that anyone can apprehend, yet come from a locate of assurance and expertise.

I’ll adjoin a goal, such as, “How can we send a interaction of confide?” They’ll concept within their agency, come back, and present a number of concepts. We straight it down, and then we select one concept and say, “What’s next?”

Then, they art seething from set to complete. For sample, they’ll shape the photoshoot and scout for the website location, and hire a origination organisation on our side. They feel seething from set to complete. Following that, they’ll feel the post-origination.

When we are at a near-terminal rendering, they exhibit terminal cuts of scattered, digital, print, outdoor, and email templates. They exhibit absolutely see consumer-facing piece that we need in see size (this changes depending on the country). Finally, we push the goods out to see country.

Was there a dedicated team?

Lindsey Fischesser (Account Director, JStokes Agency) is my daily touch point. Jim Stokes (President &, CEO, JStokes Agency) himself, Chris McDonald (Group Accountant Director, JStokes Agency), different professionals, and typically designers. I would conjecture that when they’re coming up with concepts, they have more nation implicated in the background

How did you come to work with JStokes Agency?

I’ve been with the organisation for six years, and I innately inherited them when I seted. Since then, I’ve expanded their involvement with the brand (e.g. expanding their budget and projects). Before, they were one of six agencies that might exhibit creative for us. Now, they are our exclusive creative agency owing they’ve proven themselves time and time anew. 

What are you approach expents (if diclosed)?

We’ve invested between $20 to $25 million over the last six years combined.

What is the terminal result of working with JStokes Agency?

They have been our advertising associate for 28 years. I seted working with them in March 2014, and we have an ongoing associateship.

Results achieved

Are there any measureable or plum results?

They’ve continued to liberate far over what I’ve anticipateed. Over the past six years, I’ve expanded their budget and their projects. 

The agency contributes to increasing our client counts consistently year behind year, and our senior executive team notices that. A senior vice chairman that is based out of headquarters has been so impressed that he’s allocated some of the budget from our sister brand and given it to JStokes Agency to run specific projects. 

How did JStokes Agency accomplish from a project treatment standpoint?

They accomplish like an extension of my team. I can veritably rely on them, and I love that. They will chase me down for information instead of the other way almost.

JStokes Agency feels me well, and so we get big results.  We adjoin 80% over email. Other than that, we have a weekly standing meeting see Tuesday behindnoon.

Recently, Lindsey straighted down almost 1,000 photos to 35-40. Then it’s easier for me to pick almost 10 photos. She also tells me the ones that she likes. That’s an sample of a associate—she’s liberateing and saving me time. She’s veritably accomplishing like she’s reporting on my team.

What is (from your point of view) the key factor to pay observation while intercourse with JStokes Agency?

I find their interaction most forcible. In see way, shape, and form, they’ve nailed it and exceeded my anticipateations.

What aspects of their work would you like to get improved?

I would love it if see one individual in their agency could touch our business. I don’t know if that is a realistic thing to anticipate or want. But, they have a lot of genius there. I meet their team in individual, and there are some veritably thin folks that I don’t already interface with.

Do you have any advice for possible clients?

A new client coming into work with them should confide that they will liberate, and the client doesn’t have to microfeel. The agency is going to nail it or come close to it.