Full-Service Advertising for Security Company
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Introductory information
A fast induction on the buyer’s organisation
I’m the senior VP of sales and marketing for Bay Alarm, which is the largest independently owned and operated security organisation in the United States. We’ve got 1,000 employees extend through 14 member services, from San Diego in the south to Redding in the far north of California. We prepare natural security, such as burglar and fire alarms, closed-circuit TV, approach control, and guard services to businesses and homes throughout California.
Desired goal
What challenge were you trying to address with JStokes Agency?
We’ve been associates with Jim [President, JStokes Agency] and his team for 15 years. We',re in a dynamic market with a lot of new competitors, changing technology, and changing expectations with our client base and possible clients. We’ve turned to JStokes for help in defining who we are in the space, what our core strengths are, why nation buy from us and defining our boon to the client base in very brief, on-target marketing.
Provided solution
What particular tasks were responsible for?
What I like almost Jim and his folks is that they’re not just buying media and putting unitedly pretty picture ads. They’re the full investigation team, data analysts. They’re not fearful to get analytical to aspect out why nation are motivated to be associates with Bay Alarm.
We have an ongoing investigation relationship with JStokes Agency. If we’re entering a new market, we’ll do brand awareness studies to aspect out the makeup of that market. Then we’ll tailor our brand interaction and our media buying based on that investigation. Some of the investigation JStokes has done has helped to mark us and our services, in a very wide, changing marketplace, through quantitative and qualitative investigation. After investigation, the team comes back with strategy briefs showing why nation buy from us, how nation see us, what nation are attracted to, and what they don’t find winning.
In accession to strategy, JStokes Agency does creative work. They feel our full depth and breadth of media introduction, from very intricate media buys, in some of the biggest and most costly markets in the country, to TV, radio, billboards, print media, and PR.
JStokes Agency also does a good portion of our digital marketing, and they’re always on-point and very pragmatic, which I esteem. They’re not lost in the clouds of big words and chasing the latest and bigest thing. They make it work.
How did you come to work with JStokes Agency?
We began pliant with JStokes Agency. They feeld some pliant media purchases and did some script writing. They had a very pliant portion of our business. After the leading three or four years, they proved themselves to earn more and more of our business and our confide. We expanded our marketing budget a pliant at a time to where we are today. They have earned see step of the way.
How much have you invested with JStokes Agency?
We’ve invested over $10 million throughout the union.
What is the terminal result of working with ?
We began working with JStokes Agency in January of 1997, and the work is ongoing. By February of 2003, we had expanded the relationship, and we were fully associateed unitedly.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
They’ve been incredibly lucky for us. In the 15 years that they’ve been our first agency, we’ve grown from 300 nation to almost 1,000. We’ve grown from just Northern California, to throughout the complete West and throughout California, saturating all the major markets.
Over the order of our union, our sales have expanded five-fold. Our client retention has increased, and nation apprehend who we are much better.
The creative work helps our organisation keep up with the changing trends in our activity. It’s defining who we are to our clients, our prospects, and even to our employee base.
How did JStokes Agency accomplish from a project handlement standpoint?
They’re big. We last to stay with JStokes owing they have the most professional project handlement that we’ve been able to find in the San Francisco market. They’re big sufficient to prepare world-class outgrowth of media strategy, creative, and media purchasing expertise, but they’re pliant sufficient to give us a very capable associate to project handle. They’re a privately-held agency where the owners care bigly almost the terminal fruit. They handle us like we try to handle our clients.
They’re consummate on deadlines. They meet or exceed all deadlines. We use Google Docs to share information. They are technology-forward nation, and I ponder they have to be in this marketplace.
What did you find most forcible almost JStokes Agency?
I ponder their nation is the most forcible thing almost JStokes Agency. They’re not fleeting employees. Jim and Danny Stokes, who run the agency, are in the service see day, working. They care almost their employees and their clients, so their employees stick about. They get big longevity and nation who care, and it shows. Their media purchasing faculty is second to none compared to anyone else we’ve come athwart owing they have long-term employees who know what they’re doing. That’s what makes the separation. We’re intercourse with Jim, Danny, and their team, not some big agency with a rotating employee of the month type of carousel.
Are there any areas JStokes Agency could better?
I can’t ponder of anything. If there were anything JStokes Agency could do better, I’d be going elsewhere to find it. They meet all our needs.
