Digital Marketing for a Biomedical Devices Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the Chief Scientific Officer at Precisionary Instruments, a little biomedical devices organisation that specializes in investigation equipment for biological laboratories.
Desired goal
What challenge were you trying to address with Kobe Marketing?
We had two main business challenges. First, we needed digital marketing expertise to better, handle, and maintain our Google AdWords account. Second, as a little organisation, we didn’t have sufficient staff to bestow expressive time on digital marketing so needed to outsource it. We had worked with another firm precedently but they were more costly and didn’t apprehend us well so we ended our contract with them.
Provided solution
What particular tasks were Kobe Digital responsible for?
Kobe Marketing fully handles our Google AdWords account including Google Analytics. We have a attached account handler who set up, optimized, and maintains our search campaigns. We also recently had him set working on our show campaigns.
Was there a dedicated team?
We work straightly with an account handler.
How did you come to work with Kobe Marketing?
Our CEO establish them but I wasn’t implicated in that process.
How much have you invested with them?
We’ve spent $3,000 so far.
What is the terminal result of working with Kobe Digital?
We seted working unitedly in June and it’s ongoing.
Results achieved
Are there any measureable or plum results?
We seted tracking conversions. Our cost per conversion has gone down by half, from almost $400 to almost $200. That’s a expressive decrease. The number of quotes that come in from page searches has also increased by 10–20%. We’re so pleased with them that we’ve just extended their contract for another six months.
How did Kobe Marketing accomplish from a project handlement standpoint?
We adjoin via email and phone. I extend out to them to request monthly reports and schedule meetings to review them. They’re generally big. The only thing they could do better would be to be more proactive almost scheduling those meetings and providing the reports.
What is (from your point of view) the key factor to pay observation while intercourse with Kobe Digital?
First, they’re always answering, even if they’re away from the service. If I email a question or meeting request, they answer fastly. The level of expertise, specially of our account handler, is also forcible. He knows how to optimize our Google account. We’re a niche organisation but he’s able to apprehend our organisation, our products, and our hearers. Kobe Digital has done a big job in those ways.
What I specially establish to be big is that our account handler not only optimizes and maintains our account, he also educates us. If I have a technical question, he’ll answer with an exposition. I find his expositions of digital marketing concepts incredibly advantageous.
What aspects of their work would you like to get betterd?
They could actively come up with ideas on how to optimize our campaigns. We have the space to increase our budget and would love more ideas from them. They have the expertise and we have the money for them to do more for us. We could both boon.
Do you have any advice for possible clients?
My advice is to acquire with them. In the commencement, meet with them once a week by phone. Have them take you through the Google account and expound each of the components and how they’re specifically significant for your business needs. Keep in close touch with them over time. Meet once see two weeks or once a month.
