WellMatch: Evolving the way people shop for health care services: Koombea Design project at Qualified.One

WellMatch: Evolving the way people shop for health care services by Koombea

Some details

Koombea partnered with Aetna to develop, ship, and iterate an app that has become the linchpin of a successful and profitable new line of business that has little competition in a very competitive market.

Allowing users to shop for medical services rather than insurance providers, WellMatch created both a vital product differentiator that Aetna could use to win more national customer accounts and a new line of business

they could monetize.

Measuring Results

The app has already scaled beyond 500k users in 92 middle market accounts and 30 national accounts like Johnson &, Johnson, Costo, Nascar, and Nordstrom.

Most importantly, WellMatch has helped strengthen Aetna’s market position by creating a competitive advantage that competitors have been unable to replicate.

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