Some details
Owned and managed by Middle East’s leading fashion house, Fad International LTD Co, Femi9 has been one of the most preferred women’s fashion store since last two decades.
Collecting The Missing Pieces
They can serve to limited geographical location and a limited audience only.
High cost of establishing physical channel, maintenance, and man-power management.
Serving and managing footfall during peak
seasons was time and money consuming.Expand while keeping 20-year old brand image intact.
Engaging and interacting with audience from different locations and preferred language.
Allowing and guiding the users to find nearest brick and mortar store available.
The Strategy
The major chunk was dedicated to design segment. However, besides design, few key integrations include integrating multi-language support, store locator to find nearest brick and mortar store, syncing catalog inventory, customer data, and orders to further enhance the overall shopping experience.
The eCommerce Tech
eCommerce platform: Magento
Email marketing: Dotmailer
Search Platform: Mirasvit Sphinx Search
Point-of-sale (POS) system: LS Retail
Enterprise resource Planning (ERP): Microsoft Dynamics NAV
Read More here..
https://www.krishtechnolabs.com/casestudies/femi9
