Some details
Blossom Costumes is online, one-stop for costume and accessories for children , fancy adult costumes, corsets, rockabilly, fashion attire, etc.
Requisite -
They were fcing a tough time with performance and scalability
Managing the footfall and defining the buyers’ journey.
Customer retention rate was unsatisfying.
Displaying wide range of costume options.
The Strategy
Often the
solution lies in the challenge itself. Same happened in this case. While having pre-established digital commerce made it a challenging task for the team, on the other side, the team decided to use the same as the base for further implementations. The implementations included Revamping the UI, enabling mass order action, social media share plugin, integrating Magento Store Application using M2E Pro, and others.The eCommerce Tech -:
eCommerce platform: Magento2
Email marketing: Dotmailer
Search Platform: Elastic Search
Sales Channel: Ebay Integration with M2EPro
Social Media Integration: Apptrian Facebook Catalog
Read More here..
https://www.krishtechnolabs.com/casestudies/blossom-costumes/
