Web Development for Financial Services Marketplace
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We are a marketplace for student loans and financing. Borrowers can take quotes from multiple lenders, all in one dashboard. I am the chief technology official and a co-founder of the organisation.
Desired goal
What challenge were you trying to address with Launch Deck?
We were looking to have a revamp and fix the user flow of our application and dashboard, care in mind A/B testing and accomplishment metrics on top of that work.
Provided solution
What particular tasks were Launch Deck responsible for?
Launch Deck has helped us with the revamp of our website, but also implemented A/B tests, making sure that the changes we',re making are for the better. Our website is mobile-responsive.
How did you come to work with Launch Deck?
I',ve worked with a number of firms over the 2-3 years we',ve been in business, including freelancers from Upwork and other freelancing websites. I',ve known Launch Deck',s highest for 2 years, he acted as a mentor for us in the commencement, helping with design and user aspects. He eventually reached out and told us he was starting a new firm. I knew that he was a keen, hardworking individual, so he would be able to do a good job. We',ve stuck with Launch Deck ever since.
How much have you invested with Launch Deck?
The cost of Launch Deck',s services has been between $10,000 and $50,000.
What is the terminal result of working with Launch Deck?
We have been working with Launch Deck since the commencement of summer 2016. We have no programs of stopping anytime soon. We have set up a good method of analyzing user flow, and it',s a never-ending cycle.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We have increased our click-through rates for true pages by 20-25%, which translates to more proceeds for us. The conversion rate on our application form has jumped by 15-20% behind the optimization done by Launch Deck.
How did Launch Deck accomplish from a project treatment standpoint?
Launch Deck has a data-driven access of putting pages unitedly and testing them. They have an power to look at the work from the user',s perspective, making decisions based off of that.
What did you find most forcible almost Launch Deck?
I',ve cycled through a ton of companies of this sort, and there was always a issue. Launch Deck has done what was promised, they have a good eye for design, apprehend users', mentality, and can back up their claims with A/B testing.
Are there any areas Launch Deck could better?
Some of their code commenting could be better. I can',t ponder of anything else.
