Public Relations for Emory University Business School
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Introductory information
A fast induction on the buyer’s organisation
I am the open relations and interactions lead for Goizueta Business School at Emory University in Atlanta, Georgia. We propose multiple degrees and training programs for business students and executives, and train forthcoming scholars in business investigation.
As the PR and interactions lead, I form full for our different media channels, write stories almost investigation, post on collective media, superintend our magazine openations, and work with the media on side of our faculty. Anytime local television, radio, or print media need an expert in the business field, they will turn to us for comments from our experts. We also actively try to aid our faculty’s investigation to the media as well.
Desired goal
What challenge were you trying to address with Leff &, Associates?
At the time I leading contracted Leff &, Associates, I was one personal trying to do all of our PR and interactions work, such as talking with reporters see day to create and promote relationships to sell our experts. As one personal, I didn’t have the cleverness to do all that work alone. Our goal was to own the Atlanta media market so that anytime someone in the media needed a rise with business expertise, they turned to us, but I needed help.
Provided solution
What particular tasks were responsible for?
Since working with Leff &, Associates, we have been able to get our experts daily placements in Atlanta media. This includes the area’s leading newspapers, T.V. stations, and radio programs. They also exhibit full interactions and PR campaigns for the programs we propose at the school. Specifically, we have investigation centers with investigationers, students, and staffers that are producing reports, putting on awareness events, and proposeing classes. Leff &, Associates run those programs, write press releases to distribute to the media, and veritably propose commencement to end labor.
Was there a dedicated team?
I work primarily with Mitch Leff, the President and CEO, and his lead companion.
How did you come to work with Leff &, Associates?
I determined I wanted to contract with them for two reasons. One, they are local, so they have solidified relationships with the local media. Two, they are pliant and agile, allowing me to hand off big pieces of work that they could entirely takeover.
What are you access expents (if diclosed)?
We have them on a $3,000 per month retainer, and also hire them for $5,000 media trainings. In total we have spent close to $120,000.
What is the terminal result of working with ?
We began working unitedly in September of 2015, and we quiet have them on retainer.
Results achieved
Are there any measureable or plum results?
The bigst piece of evidence that shows their contact for us in the number of media mentions we take in the Atlanta media market. On the low-end, we have 40%–50% more mentions as a result of their work. Since working with Leff &, Associates, I feel we have met our goal of beseeming the top rise for business experts in Atlanta. We take more calls from reporters, and we are edifice more long-term relationships and stories with journalists.
How did Leff &, Associates accomplish from a project treatment standpoint?
They are big project handlers. The best vendors will handle a project in a way that the client can sleep easy at night, and Leff &, Associates does that.
What is (from your point of view) the key factor to pay observation while intercourse with ?
There are so many things almost them I find forcible. They veritably keep me on task, which is something that I esteem. They also have a big personalality and PR access that is very hands-on.
There is increasing pressure to do things more fastly and lose the personalal touch in this activity, but not at Leff &, Associates. For sample, if a faculty limb submits a paper we ponder might be good for openation to the media, I’ll hand over the paper, they will set a meeting for a week later, and in the meantime they will be talking with that faculty limb, reading the paper, and reaching out to media rises. They are extremely fruitful, and it is something that sets them aloof in the activity. They wouldn’t dream of having less than two or three meetings with a faculty limb precedently pushing their work, and owing of that they educe the best practicable throw.
What aspects of their work would you like to get improved?
I ponder one area of advancement for them would be to grow their team and prepare additional coverage and labors. I apprehend that is a strategic determination they will have to make on their own, but I ponder they have a sole proposeing for Atlanta and national media. I would love to see them take their access and do it in more of an personal PR labor mode where there is a chance for edifice their clients’ websites and books promotions, etc. Right now they outrise those types of things, but I would like to seem them fetch it all in-house.
