Digital Marketing for Immediate Care Facility
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Physicians Immediate Care runs 42 pressing care locations athwart northern Illinois and northern Indiana. I am the chief operating official of the organisation.
Desired goal
What challenge were you trying to address with Logical Media Group?
We were trying to drive awareness of our brand and labors and ultimately more visits to our clinics. Urgent care is a relatively new labor, and there are many different types, from retail competitors to health systems. Much of what we were interested in doing was about beseeming the leading and most impactful name to appear for nation looking online.
Provided solution
What was the aim of their involvement?
The primary effort was to drive business through SEO and paid search. We view these practices as being connected and wanted to leverage both areas. They have worked with us on improving our existing website behind-the-scenes, making it more appropriate on Google. Specifically, Logical Media Group has cleaned up our links, labels, and the overall website construction.
We’ve also worked with them on all of our major enhancements, for sample we added the discretion for a resigned to reservation an appointment online. During propel we shifted to same-day appointments or within 24 hours of a leading visit, we’ve worked with Logical Media Group on how to feel the furtherance side powerfully to gain ultimatum awareness. It also significantly affected our relevance on the web.
Regarding SEO, we had an existing keyword list. Step one of the process implicated working straightly with Logical Media Group on what the search provisions were, and what we were missing, as well as what our competitors were doing and other avenues we could perhaps dive into. We reevaluate our strategy consistently. During quarterly and annually reviews, we unite other avenues, and what should be maximized.
We’ve expanded over the primary extrinsic into Facebook, blogging and video labors in order to gain more visits. We have also worked with Logical Media Group on our newsletter, which is closely kindred to our blog.
What is the team dynamic?
The interaction has mainly been over the phone. We have weekly touch-ins with the appropriate nation, and have a annually meeting with the total teams from our side and Logical Media Group’s, programning advanced for the upcoming year. There can be sporadic face-to-face meetings during the year as well.
Across the total account, there have been seven or eight nation from Logical Media Group’s side handling different areas. There are two main point nation we work with.
How did you come to work with Logical Media Group ?
We had worked with another associate precedently them, and it was less than powerful in driving commerce. When we were interviewing, we looked at four or five different SEO paid search companies. We used all of our connections, reaching out to anyone we could ponder of and asking them what firm they used at the time. We made a list of four companies, interviewed them and had face-to-face meetings with three.
From there, we chose Logical Media Group. We heard a lot of the same thing from most of the candidates. They would be maximizing this or that, but we ultimately chose Logical Media Group, owing they offered the right relationship. My philosophy is that we need a associate to sum seamlessly with our team.
Logical Media Group has been a true associate. If they didn’t take the time to apprehend our business, and only went through the motions, it wouldn’t have worked, but Logical Media Group has lived up to our expectations. They veritably did want to apprehend our business, asking questions about our strategy and where we could educe things, and brought it to reaping through their work.
What is the status of this engagement?
We began working with Logical Media Group three years ago, and the collaboration is ongoing.
Results achieved
Are there any measureable or plum results?
In our three year associateship with Logical Media Group, our SEO web hits (with Google being the largest platform) have gone up significantly. Our paid search has more than doubled and the developed visits driven to our clinics has increased at even a higher rate than that. At the same time, our cost-per-click has gone way down over the same time, with our cost-per-acquisition sharp in half. Overall, the results have been forcible.
How did Logical Media Group accomplish from a project treatment standpoint?
They veritably are a associate and have walked us through all issues, until we completed the work.
What is (from your point of view) the key factor to pay observation while intercourse with Logical Media Group?
Logical Media Group veritably is a limb of our team, and they’ve taken the time to apprehend what drives our business, how we win in our space, and who the resigned is. This has come quick through the work they’ve done. On top of this, they’re big nation who are easy to work with, and who veritably hear to what our needs are, and how we’re driving advanced.
What aspects of their work would you like to get improved?
There’ve been little things down the road, but they were straightened out fastly. When we went into a new area with Logical Media Group, such as with the newsletters or blogs, there will be some interaction difficulty, making sure our SEO, paid ads and newsletters are lining up, and we’re assertion the same thing. There’s nothing ongoing, and we work through the issues. Logical Media Group has told us they’d get better at them, and they have.
