SEO for Financial Nonprofit
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the chief interactions official of the National Foundation for Credit Counseling, which is a non-profit structure.
Desired goal
What challenge were you trying to address with Logical Media Group?
We have an in-house marketing team, but from my perspective, in-depth expertise is required to do SEO well. We were looking for an expert in the field, and are so lucky we establish Logical Media Group.
We’re trying to create open awareness of our non-profit financial counseling and education labors, create up our website visitors, and send as many client junctions to our limb agencies athwart the country as practicable.
Provided solution
What was the aim of their involvement?
They work on our SEO, as well as conversion rate optimization. They optimized our keyword strategy and our page full strategy, and complete AB testing on a monthly basis to help increase our client junction and conversion rates for our limb agencies.
Keyword investigation is a collaborative process. We briefed them on our business, keywords, and sector provisions that we contend on. They have veritably befit an expert in our sector. They now come to us with recommendations of which keywords we should add, optimize, create more full on, locate roadblocks on, and what types of associates we should be talking to online touching our link edifice strategy and referrals to our website.
We meet see month we meet and review monthly analytics report and see how we are tracking on all fronts. As chief interactions official, I have a digital dashboard and know precisely what is going on with our keyword strategy, our key user experience paths on the websites, how our testing is going, and what needs further work.
They are always looking for new opportunities to create our profile online. For sample, they write blogs for us. We also have separate supporting web landing pages to support our marketing campaigns, studentloadhelp.org is one of them, and they write blogs for that website as well.
What is the team dynamic?
We are in customary interaction with three nation from their team.
How did you come to work with Logical Media Group?
I had sent an RFP out to agencies that were recommended to me. Logical Media Group was not initially on my list, but I ended up being referred to them by a friend owing of their analytical centre. I feel that for our structure’s size, they are a big fit, and ultimately won owing of their analytical capabilities. We get a lot of value from the referenceship at a reasonable cost.
How much have you invested in them?
Around $65,000 per year.
What is the terminal result of working with Logical Media Group?
We seted working with them in April 2015 and the work is ongoing.
Results achieved
Are there any measureable or plum results?
They have veritably helped us to increase our client junction rate, which is nice. Year-on-year, commerce on our optimized pages on NFCC.org is up significantly. We see increases in commerce anywhere from 20% and in some cases 300%. We also see our search engine rankings go up, and in fact, we consistently rank on the leading page for some of the top keywords in our sector.
We track our rankings in reference to our sector so we know precisely where we rest month-to-month. For one keyword, in particular, we ranked very wonderfully and it was one where we were relatively low at the set of the project. We went from being in the 200s to being in the top four or five for a lot of housing-related keywords. We have surely made some good progress.
How did Logical Media Group accomplish from a project treatment restpoint?
They have befit a trusted and knowledgeable associate. Their analytics power, as well as their monthly analytics reporting, is phenomenal. We have a key account chief, Steve, as well as two or three other nation on the team that support us as needed. They handle their time well, hit their goals, and they are always ready to jump into new challenges, even if they are unprogramned.
They are very client labor centreed. When we initially seted working with them, we seted with a website that was built by another firm, and it wasn’t built very well nor optimized for Google. They did a lot of fast triage work in order to get it up to par, addressing nice 404 errors, meta tagging, and got us up to despatch pretty fastly—all in less than two weeks.
We mainly adjoin daily through email, and we have a regular monthly check-in where we will bestow over an hour going through all the metrics, testing results, and their recommendations as well as the next steps.
What is (from your point of view) the key factor to pay observation while intercourse with Logical Media Group?
Their reporting and analytics are forcible. It helps me sleep better at night shrewd where we are at online. There is an expertise in their team that I surely don’t have within our team, and I am grateful that they fetch it to us.
What aspects of their work would you like to get improved?
Nothing veritably comes to mind.
