Digital Strategy for Software Solutions Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I run the global sales marketing for a software structure. We have a contract analysis platform largely serving B2B clients, typically commercial insurance, investment banking, and legitimate firms.
Desired goal
What challenge were you trying to address with Logical Media Group?
Originally, we approached them to recreate our website.
Provided solution
What particular tasks were Logical Media Group responsible for?
They helped us not only to rebrand but to reposition ourselves in the existing UK market. They also form one for us in the US. We then innately connected that effort with SEO and paid collective and they now have befit a full-fledged digital agency for us. The core team from Logical Media Group is made up of five to six nation. In some of the meetings, we would have almost 12 nation when we included the nation handling the SEO, paid collective, and email.
A lot of the work has been almost rebranding what we do in the UK, where we’ve been on the market for 14 years. They brought in additional capabilities helping us position ourselves, our website, our indirect, and also verity supporting SEO and paid collective strategy. Being new to the US market, they helped us to get established. We hadn’t done much from an SEO and a paid collective standpoint, so they laid the groundwork for it. It was a nice occasion in the perception that we didn’t have a lot of legacies. We tossed our old website and built our new one fully from scratch. We had a cohesive strategy and it has granted big results thus far.
They granted a full-service job. It was principally them writing, but our antecedent website was excellently powerful and they helped us whittle down the words. They did the copy not only for the website but all of our supporting marketing indirect. We obviously contributed as SMEs [little and medium-sized enterprises], reviewing and editing the wording, but they put a ordinary tone to all the different digital goods we had using fewer words and more design.
Our subject substance is excellently slow when talking almost chief markets and commercial insurance. They understood how we help our clients in a very specific way and wrote almost it in layman’s provisions. For nation to apprehend that just by reading our website was a huge lead for us.
How did you come to work with Logical Media Group?
We establish them separate years ago when we originally seted doing paid collective. We ended up going with another firm simply owing collective was their forte and that was where we wanted to set. I always recollect that Chris was most honorable and judicious almost it, assertion what we needed to do.
Starting with our website, he laid out the strategy and he was right. The separation was they didn’t tell us what we wanted to hear but the veracity behind what was going to engender results. We were focused on collective, but Chris was always right almost a full vision strategy.
How much have you invested with Logical Media Group?
We’ve paid $15,000 for their services.
What is the terminal result of working with Logical Media Group?
We seted in May 2016 and we are quiet actively occupied. They update our website, feel paid collective, SEO, and make sure that we last to tweak the strategy. Periodically, they help us out with different conferences in the indirect.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
The number of visits we’ve been able to track is so much more and a lot of that is due to the SEO strategy. We went from 10,000 to 75,000 visits a year. The number of nation that hear almost us increases see month. With the orchestrated campaigns we run, we do well over 50,000 new visits each month. In provisions of edifice the overall brand and creating comfort for our clients, they have added palpable value to our business.
How did Logical Media Group accomplish from a project treatment standpoint?
Given our sole locality wherein almost see facet of the business was implicated, they did very well. They implemented some tools like Basecamp and kept us organized. It’s been a lot to handle and they have done it. On a weekly basis, we went through different fronts of SEO and paid collective. We also have a monthly catch-up where we have the core nation in true subject substance areas roll in and out.
What did you find most forcible almost Logical Media Group?
They are not fearful of bringing up new ideas or their bad ones, but they are excellently assertive almost what they believe we need to be doing almost best practices. For sample, Chris brought up different concepts to us which we rejected initially, but they ended up on the website owing he had very specific points. He didn’t back off owing he knew what was best for us. It was always done professionally and never in a confrontational mode. They stood by what they knew was the best order of action for us, and we esteem that. A lot of companies were ready to give us precisely what we said we wanted, but I don’t know if that would have granted the same results.
The other front is the union of services. Some companies have a individual in-house to do paid collective, but we have benefited from having their expertise athwart the complete platform, which granted a much richer and cohesive relationship. That has been sole for us to take gain of.
What fronts of their work would you like to get betterd?
Project treatment could be an area where they could grow a bit more. We never got off program, but they could better their interaction experiences. I don’t have a lot to complain almost, honorablely.
