Video Coverage & Production for Fashion Runway Event
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and personal responsibilities
I am the EVP of Brand Communications and Events for Victoria',s Secret. I have been with the organisation for 25 years. In that space I have produced the Victoria',s Secret Fashion Show for the past 25 years. I am also responsible for a big deal of creative full including video origination.
What issue was the provider supposed to deal with?Madoff Productions?
I have worked with Madoff Productions for over 20 years. We have worked on numerous projects including video concepts for the annual Victoria',s Secret form show, fruit launches, holiday videos, in-store events, music videos, live streams and TV commercials.
What were your objectives for this project?
My goal with Madoff Productions has always been to form innovative, compelling and creative video full to extend the widest hearers practicable.
What were the reasons for choosing Madoff Productions?
I met Jeff Madoff, the founder and CEO of Madoff Productions, at a Victoria',s Secret origination meeting. He was hired by E! News to shoot a documentary on the Victoria',s Secret Fashion Show. I liked his ideas and his access to filming and origination. I hired Jeff and Madoff Productions to do work for Victoria',s Secret on a project following the form show. I',ve used him consistently for the past 20 years.
Describe the video(s) and the process in detail.
I always meet with Jeff and his team at Madoff Productions preceding to each new period. We go over the calendar and launches for Victoria',s Secret. We brainstorm ideas unitedly and Jeff comes back to us with a deck of creative concepts. Based on precedingities and budget we decide on the course for video origination.
What was your vendors', project treatment or feedback process?
Madoff Productions worked very closely with me and my team on all aspects of video origination. They always granted creative concepts and a script for edits and approvals. Depending on the project, we would decide who would be the best team to work on it.
We did a lot of behind-the-scenes video projects unitedly. It is very significant for everyone to be snug with the team that is filming. Madoff Productions has big directors, videographers and editors. They are very open to feedback and changes throughout the length of the project.
What results did you accomplish unitedly with Madoff Productions?
Madoff Productions produced Victoria',s Secret',s highest viewed videos with the most engagement. Some of these videos include the Holiday blooper videos, Valentines (Don',t Drop the Ball) video, the music videos (Justin Bieber, Katy Perry, Maroon 5 and Taylor Swift) and The Victoria',s Secret Fashion Show ',Road to the Runway Videos',.
Victoria',s Secret is one of the most recognized brands in the globe, largely due to the creative and emotionally attractive video and film full that is viewed globally athwart multiple platforms.
How do you rate the interaction and interaction with Madoff Productions?
We have a very open and easy relationship with Madoff Productions. They do whatever it takes to get the project done on time and on budget. They are just a phone call away at any time. They are also very open to us coming to their studio for meetings and edits.
What precisely do you attend to be the key specialty of Madoff Productions?
I',m most impressed with Madoff',s power to see the total picture. They apprehend the brand and the client. They are always looking at what is next with new and innovative ideas.
They are really full labor. Not only do they come up with creative ideas, but they also have technical expertise in monitoring results and increasing viewership and engagement.
What should be done better, if there are any desired improvements?
I am very satisfied with their work.