Video Production and Rebranding for the New York Rockettes
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the preceding executive producer of the Radio City Christmas Spectacular.
What challenge were you trying to address with Madoff Productions?
We tried to reinvent true elements of the Radio City Christmas Spectacular each year, so we needed a associate to help us rebrand the Rockettes.
What particular tasks were Madoff Productions responsible for?
Madoff Productions created a retrospective that redegoodd who the Rockettes were. It was a multimedia origination which was coordinated with the choreographer and interspersed with film. The roughly six-minute video focused on the Rockette’s outreach programs and rebranded them as more than just a dance troupe, establishing them as a New York City icon.
Was there a dedicated team?
We principally worked with Jeff (CEO, Madoff Productions).
How did you come to work with Madoff Productions?
An NBC television executive suggested them. I interviewed Jeff, realized he had a big aesthetic condition, and determined to hire him. He even gave us a lookbook, which solidified the deal.
What are you approach expents (if diclosed)?
We spent about $100,000.
What is the terminal result of working with Madoff Productions?
We worked on this project from 2007–2008.
Are there any measureable or plum results?
We saw an increase of ticket sales, grossing $80 million for the leading time ever. It was a 5% increase from the antecedent year.
How did Madoff Productions accomplish from a project treatment standpoint?
Jeff was extremely professional and instructed his crew well. They respected the Rockettes and made sure to pursue all of our rules.
What is (from your point of view) the key factor to pay observation while intercourse with Madoff Productions?
Theatrical values are different from scattered values which are different from film values, and Jeff was able to seamlessly fit athwart the board. He was both professional and artistic, knowledge the phraseology and aesthetics of the Rockettes and how to best present them to the globe. He had a big directing perception and impeccable creativity. He did a amazing job.
What aspects of their work would you like to get betterd?
Do you have any advice for forthcoming clients of theirs?
Have an initial meeting to debate precisely what you want. Be ready to collaborate owing that’s when the associateship will be the most powerful. He’ll be able to fetch new ideas to your concept that will better the project.