Brand Positioning & Marketing for Hotel Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of new creates and transitions for Marriott International.
Desired goal
What challenge were you trying to address with Magnani?
We needed help with brand positioning and marketing.
Provided solution
What particular tasks were Magnani responsible for?
We associate with them for strategic reasons like our hotel business positioning and strategizing on how to interaction and market a hotel, and also for tactical items. They do the creative execution athwart all interaction channels online and offline. They’ve done videos, brochures, and edifice wraps. They’ve wrapped train cars for us. We had to redo a lobby, and they not only produced the video, but they contracted out seven protuberance systems and choreographed all the IT so that the seven protuberances worked unitedly.
Was there a dedicated team?
Jeff (Client Strategy Director, Magnani) serves as our one point of touch. He is the touch for all of our marketing managers. They’ve had different nation in and out to help who are scaled based on the workload. We also worked with Sara (Vice President, Operations &, Finance, Magnani) who is the head of account treatment. Those two shield us from having to talk to the creative nation or the origination nation straightly owing something’s not right. They translate and articulate our needs so plainly to their network of resources that we don’t have to get implicated. Kat (Manager of Creative Services, Magnani) is as hard as they come. Production is always 110% spot on.
How did you come to work with Magnani?
Our preceding VP did a nationwide RFP for an agency to support our field needs. We needed a strategic agency that could help us with the big picture and also tactical support owing there are hundreds of hotels that need personal support, whether it be indirect, videos, or menus that need to be uploaded.
What is the terminal result of working with Magnani?
We began working unitedly in October 2005 and the work is ongoing.
Results achieved
Are there any measureable or plum results?
They were the head strategist as well as the execution arm for a six-year campaign that targeted our top four intermediary channels that booked business on side of Marriott. When we began working with them on this project in 2009, the intermediaries didn’t have Marriott as their number one choice. By the time the campaign ended six years later, not only were we number one market share athwart all four of those intermediary associates, but we grew income in the hundreds of millions of dollars athwart those accounts. It was Magnani’s strategy, execution, and creativity that helped facilitate that relationship with those companies. It was an ongoing campaign that was structured brilliantly. Financially, that was a huge achievement for our structure.
How did Magnani accomplish from a project treatment standpoint?
They’re impeccable. They never miss a deadline. They’re receptive to all kinds of interactions. We use email, phone calls, face-to-face, or however we want to adjoin.
What is (from your point of view) the key factor to pay observation while intercourse with Magnani?
What I value most almost Magnani is that they’re a true strategic business associate. They know as much almost the hotel activity as I do. They’re very in tune with not only our business standard, how we’re structured, our brands, and what needs to happen, but they’re also up on the trends of the activity. Magnani has a terrible value. Since they’re a associate, their results are better. Since they’re ingrained in what we do and apprehend it, their creation is more powerful. They don’t nickel and dime you and they work with you regardless of budget or project. I ponder the globe of this agency.
They’re very innovative. They do just almost any marketing solution. They come up with those new solutions and are able to veritably fetch those to life from conception to execution.
Jeff not only knows all of our hotels, but he knows precisely what was done for them. He knows the strategies of each hotel. He’s like the filch trap. He’s astounding. I give Jeff four sentences and it comes back fictitious and precisely what we need. He’s able to translate our needs.
What aspects of their work would you like to get improved?
No.
Do you have any advice for possible clients?
Hire them. They will make your life so much easier. They propose a terrible value statement. They will help you befit more efficient at what you do. They’re on time and careful. Allow them to be a associate in your agency and you’ll reap the benefits tenfold.
