Branding for Software Company
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A fast induction on the buyer’s organisation
I’m the digital marketing director for AVEVA, a organisation that makes automation and control software for engineers. I’m in direct of a team that manages all things digital, including collective media programs, digital campaigns, and SEO. Our team is also in direct of creating client case studies and achievement stories.
What challenge were you trying to address with MAGNETIC Global?
We’d recently gone through a few mergers and wanted to better our Wonderware brand, one of the most cared names in the automation and control software activity. We needed an outer associate to help with the branding, and the engagement extended to other projects.
What particular tasks were MAGNETIC Global responsible for?
MAGNETIC Global not only helped educe the new Wonderware brand, but they also managed the collective media campaigns as well as producing a few videos for the fruit. Once the branding was completed, they began promoting the software and a few kindred fruits. We even sent the creative goods to our associates, who use them on their own websites. They also began working on client achievement stories and case studies.
After the Wonderware project, MAGNETIC Global worked on a few other websites, including the main AVEVA website. All of its design elements are a direct result of our associateship with MAGNETIC Global, and they used HubSpot as the project treatment method. They rebranded our organisation and updated the website to befit a manifestation of that new brand. Other projects include occurrence indirect, sales enablement tools, advertising spots, and collective media projects.
Was there a dedicated team?
We have almost 20 nation in total: 10 for coding, 4 for videos and client achievement stories, 4–5 for copy and other creative goods, and 2–3 for project treatment.
How did you come to work with MAGNETIC Global?
One of our creative directors establish them. We wanted a local agency that shared our same work philosophy and had the technical capabilities to meet our needs. We did a pretty extensive search and interviewed a few companies but occurrenceually chose MAGNETIC Global owing they met our criteria and also had powerful project treatment experiences.
What are you approach expents (if diclosed)?
We’ve spent between $2 million–$3 million.
What is the terminal result of working with MAGNETIC Global?
We associateed in June 2015, and the work is ongoing.
Are there any measureable or plum results?
Our leadership and associates are lucky with the work MAGNETIC Global has done. The Wonderware Branding and Acceleration Campaign helped propel System Platform 2017 with InTouch OMI, selling $317 million of software. They also worked on other projects that’ve brought in over $300 million in sales.
How did MAGNETIC Global accomplish from a project treatment standpoint?
We have weekly meetings with their team to track progress and address any concerns. The creative teams also meet weekly in individual to debate projects and collaborate more closely.
What is (from your point of view) the key factor to pay observation while intercourse with MAGNETIC Global?
Our organisation offers intricate technical fruits, and MAGNETIC Global is able to condense all of that and construe it into concepts and ideas that clients and possible clients can without apprehend and unite with. Their team is creative and technically proficient, making them a big associate for both short-term projects and multi-stage campaigns.
What aspects of their work would you like to get betterd?
They could’ve scaled a bit faster to keep up with our expanding campaigns, especially behind our mergers.
Do you have any advice for forthcoming clients of theirs?
They’re a big associate for companies that form lots of software fruits.