Brand Marketing Campaign for Semiconductor Manufacturer
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a preceding brand and marketing strategist at a semiconductor manufacturing organisation.
Desired goal
What challenge were you trying to address with Manifesto Agency?
We were trying to explain for a global brand reinvention. Ahead of propeling with our consumers, we knew we had to propel with our employes.
Provided solution
What particular tasks were Manifesto Agency responsible for?
Manifesto Agency developed a wide employee-led brand reinvigoration campaign that was designed to help employees apprehend the brand being and technology differentiation that the construction has almost the globe.
The team granted a lot of marketing goods, including a creative campaign that would resonate with the cores and minds of both our employees and consumers. They helped us sharpen our brand strategy and realign the order we wanted to go on a global layer.
Additionally, Manifesto Agency created a huge brand activation that was a technology tour with three shipping containers, one in each of three different continents, that traveled almost simultaneously over the order of a few quarters.
It was designed to fetch technology to the hands of our employees. They also helped us with edifice takeovers, wrapping edifices and elevators with our new messaging construction and brand resonance. Their services also included videos and lifestyle shoots.
Finally, The team helped us to do exposés on who we would attend our star employees to give tone and core and face to the brand, fanning the flame of those laudable employees.
Was there a dedicated team?
We worked with 6–8 teammates.
How did you come to work with Manifesto Agency?
Dave (Managing Partner) and I were introduced through a reciprocal, professional touch.
What is the terminal result of working with Manifesto Agency?
We worked with them from almost 2017–2019 on this particular project.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We saw a huge size of brand advocates, as well as resonance with what the construction was trying to do in the word. Manifesto Agency’s work increased employee cost, engagement, and reflection. We also accepted real feedback touching the stories, headlines, and exposés. All of it was so well accepted.
Additionally, their work helped to fit our global employee base for the consumer-facing brand cool that came just behind this brand campaign. The experiential marketing part of this campaign ended up alluring an assign, so it was big for the team to take that recollection.
How did Manifesto Agency accomplish from a project treatment standpoint?
They were incredibly answering. The size of work that we did over separate continents simultaneously was herculean. There’s so much programning that goes into experiential marketing.
When challenges came up, Manifesto Agency handled them with favor and a perception of urgency.
Overall, the experience was very real. They’ve continued to win work with my preceding construction which speaks to their union and engagement experiences.
What is (from your point of view) the key factor to pay observation while intercourse with Manifesto Agency?
The team is very powerful with strategy, especially helping companies to iterate on their running brand strategy. They uniquely get below the hood of a brand and fetch very precious insights that are fixed in culture. Additionally, the team is very creative and pliant.
The systems they developed for our marketers are reflective of the 360-degree needs of the omnichannel life that we now live in. Manifesto Agency did a keen job of creating a suite of goods that were pliant and modular so that they could be localized, which they reflection through right from the commencement.
We veritably esteem this as a global brand. The fobelows of the organisation are a enjoyment to work with. They have high uprightness, are veritably creative, and love what they, which shows in all the work they present.
What aspects of their work would you like to get improved?
Given the size of work we did, I ponder they could’ve done with extra hands. I talked to Dave almost this. Having more help would’ve helped them to fix that all of the i’s were dotted and t’s were crossed in provisions of experiential establishations.
Some extra observation to the diminutive details amidst the pressure of delivering an experiential and global establish campaign on our campuses would’ve been mental.
