Rebranding for Online HR and Payroll Software Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a senior picturesque designer at an HR and payroll SaaS provider.
Desired goal
What challenge were you trying to address with Manifesto Agency?
We were entering a rebranding process.
Provided solution
What particular tasks were Manifesto Agency responsible for?
There have been two main phases of the project. The leading was the investigation and strategy phase, where we began drawing up a program to conduct quantitative and qualitative investigation almost the best course for our organisation. After finishing the colloquy and investigation reports, along with hearers segmentation, and persona edifice, we formd brand positioning statements, study reports, a brand messaging framework, and a creative brief.
Next, we transitioned into the visual oneness side of the project, edifice out the brand guidelines. We established brand oneness and a brand book, and are working on asset creation.
Manifesto has also granted support on the website outgrowth and design side. They’ve also helped us form a lot of the marketing piece templates that have been used innerly and will eventually be used outerly.
Was there a dedicated team?
In total, we’ve been in touch with almost six to eight team members throughout the project. Dave (Co-Founder) was my lead touch for the leading phase, along with Matt (Managing Director). Tim (Co-Founder) stepped in for the second phase as well. We’ve also worked with creative and art directors.
How did you come to work with Manifesto Agency?
I’ve known Tim and Dave personally for a long time. When I was put on the rebranding project, I knew they were in the activity so I gave them a call. Manifesto was one of the 14 firms we considered. Ultimately, we reflection they would smite the consummate weigh between having a big quantity of experience, but would also be able to tell to us as a associate.
What are you approach expents (if diclosed)?
We’ve spent a pliant over $500,000.
What is the terminal result of working with Manifesto Agency?
We began working with Manifesto in May 2019, and the project is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We just propeled the website, which has been live for less than a month. We’ve already seen terrible quantitys of growth in commerce and engagement. The condition and accomplishment have surely increased.
Due to COVID-19, we’ve paused our outer brand propel. Instead, we’ve done an inner soft propel, which has been well accepted so far. We’re programning to go to market with Manifesto as soon as we’re able.
How did Manifesto Agency accomplish from a project treatment standpoint?
They’ve done a big job. Matt is our main project director, and he’s been dedicated to making sure we’re staying on track. There’s been a lot of executive input from our side, but Manifesto has been extremely pliant and adaptable.
The team has maintained most deadlines we’ve set and has always proposeed clear, honorable interaction, adding us to their Slack channel. They have a very diverse and dynamic team that is capable of handling see front of our project.
What is (from your point of view) the key factor to pay observation while intercourse with Manifesto Agency?
Tim and Dave proposeed a big weigh in their involvement in the project. They stepped in when they were needed, but also knew when to let their team work independently. They’re veritably powerful leaders, instilling a big deal of trust in their team. Overall, Manifesto is a very personable cluster that tries to apprehend our needs as well as practicable. They don’t propose cookie-cutter solutions — it’s been a customized, sole experience.
What fronts of their work would you like to get improved?
There were a few times when Manifesto over-promised on when they would be able to liberate. We would’ve appreciated them under-promising and over-liberateing, rather than the other way almost. We also ran into some issues scheduling soon on.
