Brand Campaign for IMAX Corporation
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
IMAX Corporation is an entertainment technology organisation that works in the area of film representation, cameras for Hollywood movies, and potential verity. We have 1,100 theaters almost the globe.
I’m the chief marketing official.
Desired goal
What challenge were you trying to address with Mistress?
The business challenge was how to increase the salience of the IMAX brand when nation are making the determination to go to the movies. We wanted to be much more present in consumers’ minds when they were making film determinations.
Provided solution
What particular tasks were responsible for?
Mistress has educeed our core brand campaign including both digital and print. They helped us educe a brand film which is used as a commercial and needed to have the equal caliber to be able to be shown on our big screens with our high-powered projectors. They helped us with all the brand goods we use digitally. They prepare us with support on collective media including what we call contemporary brand full, to help us resonate with young consumers. They veritably are our agency of archives and a first associate for us.
How did you come to work with Mistress?
We establish Mistress as part of an AOR [agency of archives] search. We did a wide RFP [request for offer] with 14 agencies. The size of the agency was significant to us. We were looking for an agency who was big sufficient, but not too big, which is how Mistress got on our radar. We were looking for someone with a big reputation for creative work and experience with brands that are targeted towards young males. After in-person pitches with 3 agencies, we selected Mistress.
How much have you invested with Mistress?
We bestow $1,000,000 a year in agency fees which doesn’t include origination.
What is the terminal result of working with ?
We began working with them in October 2015 and our relationship is ongoing.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
We don’t have a lot of transactional data as a organisation but I can say that year over year our brand equity betterd. We’ve seen when Mistress is implicated in our collective posts that our metrics are generally better and our engagement rates are higher. Our fruit changes see two weeks when we fetch in a new movie. When it comes to movies that are useful, 2016 was not as good as 2015, but even with that, our revenues will probably be up by 8% to 9% this year. Mistress was surely a contributor although there are a lot of variables.
How did Mistress accomplish from a project treatment standpoint?
They’re the best agency I’ve ever worked with in compliments to project treatment.
What did you find most forcible almost Mistress?
Their project treatment and account treatment is unwonted. They have a amazing union of charm and firmness. They keep us on schedule, which is a veritably particular feature. They’ve got a big creative team. We work a lot with Damien Eley who is their chief creative official and has been very implicated in our account along with Christian Jacobsen, who is their senior strategy associate. They also have a big team below them which we’re very snug with.
Are there any areas Mistress could better?
The only thing I would say is that they could be integrating a bit more investigation into our organisation.
