About Marcel Digital Digital Marketing company in Chicago, United States
Marcel Digital is a digital marketing and web development agency based in the River North neighborhood of downtown Chicago. Founded in March 2003, Marcel remains one of the original and most well established digital marketing firms in the United States.
Marcel Digital is a team of digital marketing web development and Google Analytics experts focused on carrying out digital strategies that drive more traffic sales leads and engagement to our clients websites from prospects and customers. Our areas of expertise include SEO paid media CRO web development and Google Analytics - all of which are used holistically and comprehensively in digital strategies for our clients. Our team works in one office in Chicago; our SEOs and paid search experts sit next to our web developers who sit next to our UX experts who also sit next to our Google Analytics experts. Nothing is outsourced ever - all strategies are researched and executed in house right here in Chicago.
When asked why clients sign on and stay with Marcel Digital the first thing usually mentioned is our people. We pride ourselves on hiring and staffing intellectually honest passionate motivated solution-oriented experts that focus on effectively communicating and executing digital marketing strategies for our clients. We call them A-Players and theyre at the center of our success as an agency.
When Ben Swartz started Marcel Digital in 2003 after leaving AOL-Time Warner he aimed to create an agency that acted as a trusted business partner and did everything possible to eliminate obfuscation. For him it meant investing and putting more focus on Google Analytics setups and implementations leading to more clear and actionable reporting and strategy. He wanted to emphasize the value of clear communication in our client partnerships - what the data says what that means for strategy how its going to get done and what next steps are after work is completed. These are the values that he would use to create the A-Player Checklist an ongoing and evolving internal checklist in hiring and measuring our team.
Internally at Marcel Digital transparency means many things and touches every facet of the work we do. It means clear communication from management by way of Last Friday one on one meetings quarterly Management By Objectives to reject the limitations of micromanagement yearly reviews to help employees grow and stay on their career path weekly TinyPulse to get employee feedback anonymously monthly company meetings and ad hoc one on one meetings. Transparency means spelling out who/what exactly we consider an A Player at Marcel Digital. It means understanding what you do what success looks like where you are going professionally and where the company is going. It ties our experts to the big picture and goals of Marcel giving them a place and purpose in our evolution.
Transparency to us isnt just a word - we live and breathe it.
All of the work we do is focused on being your trusted business advisor. We value thought partnership with our clients and having rigorous conversations that keep pushing the relationship forward - because thats where success lies.
We value the following: our team of ’A’ players letting data drive decision making transparency and brutal honesty. Marcel Digital is an agency that behaves much more like a consultancy.
We are full-stack and responsive. Systems networking website development marketing; we can expand to full service or shrink down and plug into almost any need quickly and easily.
Our Google Analytics Certified Partnership goes beyond individual certifications. It offers Marcel Digital the opportunity to get behind the curtains of Google to better understand their newest technologies beta opportunities and strategies.
Continuous training is extremely important to our company. We know that technology changes and must be adapted fluidly to fit your goals. You will not find a more technically sound account management team or a more client friendly team of digital strategists
Behind our awards certifications and credentials are a group of passionate and talented individuals who care about their work. We pride ourselves in our people and their abilities.
From college to AOL to Marcel Digital I have been tremendously lucky to have continued support and help from amazing people along my journey. For these reasons I feel compelled to always give back to my community.
- Ben Swartz Marcel Digital Founder + CEO
We value our community and put our support behind organizations that strive to help and empower the less fortunate. We integrate charitable causes into the fibers of Marcel Digital specifically in causes we are passionate about - causes that make a better Chicago.
Since day 1 of Marcel Digital weve given our time expertise and resources to help nonprofits and charities of all types in volunteering at their events and offering digital marketing services to build their messaging websites and awareness. As a team we participate in monthly events and volunteering opportunities to help us become closer with our community and each other. We pride ourselves on being involved and thats why at Marcel Digital we encourage our team to take as many days off as theyd like to help charities and organizations they believe in.
Organizations and charities weve had the pleasure of working with include:
And more! Were always looking for more organizations and charities to partner with to better the Chicago community. If youre interested in partnering with Marcel Digital wed love to hear how we can help!
A digital agency located in the River North neighborhood of Chicago IL.
© 2020 Marcel Digital
Our data-driven approach to digital marketing and web development has allowed us to create some of the most innovative and comprehensive strategies in the industry. Our cross-trained utilizes services ranging from web development and conversion rate optim
