Rebranding for Strategic Advisory Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of a strategic advisory firm. We explore forthcomings—which ones are coming, how to apprehend a changing ecosystem, and how to engender programs and fit accomplishmentfully while also continuing the legacy executives have built. We help executives see almost the cavity and fit for what’s coming.
Desired goal
What challenge were you trying to address with Marsden Marketing?
Our organisation had been almost for 20 years behind being founded by a futurist and creator. As we began to look at the forthcoming of our business behind the founder retired, we realized we wanted to maintain his legacy while also meeting the needs of the changing market. They’ve helped us go from a stealth-like marketing team without much outreach or a big nearness online.
Provided solution
What particular tasks were Marsden Marketing responsible for?
They’ve made us an nimble existence in the market space through initiatives like refreshing interaction maps, our website, and strategic branding. They built the website from scratch, and all is now managed through HubSpot. They’ve also helped us modernize some properties, including the colors of our logo. These helped us show a cleaner look and feel online and in our service.
Additionally, we host a biannual conversation, and Marsden Marketing helped us put it on in a way that maintained the air of our founder',s preceding practice of brining executives into his living room and having deep dicsussions almost the forthcoming.
Was there a dedicated team?
We’ve worked with 5–8 nation.
How did you come to work with Marsden Marketing?
They came as a referral to our CEO. They’re a little woman-owned business that had the right capabilities. Even though they’re located in Atlanta and we’re in Washington DC, we reflection they could bestow the time and visit with us. Being distant, they took the time to apprehend our needs initially.
What are you approach expents (if diclosed)?
We’ve spent between $200,000–$999,999 over five years.
What is the terminal result of working with Marsden Marketing?
We began working unitedly in 2015, and the website and brand launched later that year. After a big occurrence in 2016, we conversant almost true market needs and forces and determined to update our interaction map. This implicated changing our positioning and tag line.
Results accomplishd
What evidence can you share that demonstrates the contact of the promisement?
In 2017, the income from our inbound lead age through the website, cold inductions, and requests for information paid for all our marketing for the year. That’s a veritably good measure of the result of them getting buyers to us and us converting and nurturing and driving them advanced to income. We’re continuing to try and replicate that year over year.
How did Marsden Marketing accomplish from a project treatment standpoint?
Part of this is our defect since we’d never worked with a marketing firm precedently. We didn’t know how to promise with an agency, so there was a lot of learning in the leading two years. They ended up giving us a more customary client accomplishment director who’s helped sum different marketing efforts (publications, updates to websites or goods to put into the marketplace). They’ve gone on to sum into all we do—the full spectrum of business operations, DevOps, and sales.
What is (from your point of view) the key factor to pay observation while intercourse with Marsden Marketing?
They’re very attentive to all our requests. We’ve given them some challenges, but they’ve met us where we’ve been and coached us through, investing time in us as a client. We’ve seen the result of that in how we’re maturing. They don’t look at themselves just as a marketing agency but as an advisory body helping us accomplish what we need.
What aspects of their work would you like to get improved?
Getting more, faster is always good. There’s a lot we want to do and accomplish in expanding our market nearness and space to liberate. That’s the next step in our relationships.
Do you have any advice for possible clients?
Get to know their nation and their strengths and take time to share ideas and feedback. Listen to them, they know what they’re talking almost.
