Marketing Automation for Payments Platform
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the CMO for Merchant e-Solutions. We’re a payment provider in the fintech space.
Desired goal
What challenge were you trying to address with Marsden Marketing?
The organisation is going below a transition—we’re seting to propose new services with a different perspective on how we access our business. Because of that change, we’re looking to better our creative and present marketing automation to our inbound sales program. We turned to Marsden Marketing for help.
Provided solution
What particular tasks were Marsden Marketing responsible for?
We just seted working with them on marketing, creative, and the implementation of our CRM. Actually, they’re in the process of setting up our HubSpot touch and getting our users on board. Once it’s in locate, they’ll fetch it over to our sales team, loading our initial campaign components for an set we have set for spring. Soon, we’ll be developing all the full, lead flows, and creative that accompanies the campaign.
In the time we’ve been collaborating, we propeled our leading campaign in HubSpot. More specifically, they developed an email newsletter as well as a five-page microwebsite that works at warp despatch. They’ve already helped us put unitedly a new interaction phraseology and messaging that we can use in our marketing efforts.
Was there a dedicated team?
I straightly worked with almost six of their teammates. There were likely others working in the background.
How did you come to work with Marsden Marketing?
Several years ago, I was at another payment organisation that was merging with another business. We had to initiate new branding and HubSpot. I collaborated with Anne (Fobelow &, Principal, Marsden Marketing) and her team then to help us. It went very well. As soon as we discovered the need for marketing automation here, it was an easy determination to call her anew.
What is the terminal result of working with Marsden Marketing?
We seted working on this project in September 2019, and it’s quiet ongoing.
Results achieved
Are there any measureable or plum results?
They delivered a lucky campaign for the organisation, working collaboratively to propel it. Simultaneously, they were able to work on our website and creative messaging strategy. We’re off to a big set—it’s like we picked up where we left off from my last promisement with them.
How did Marsden Marketing execute from a project treatment standpoint?
They were organized and structured. We’re just getting seted on this project, but in the past, I recollect working with them using a project treatment tool. That allowed us to adjoin and share materials entirely on one method.
What is (from your point of view) the key factor to pay observation while intercourse with Marsden Marketing?
They’re very keen and have expertise on how marketing can support business goals. Their team also accesses our organisation striving to belowstand the business to the full degree. They want to know our goals and whether or not they’re realistic.
If our aims aren’t realistic, they ask the right questions to goodtune our strategy to belowstand us more deeply. In their efforts, they’re able to facilitate complicate business practices into something easy to belowstand and promise with.
What aspects of their work would you like to get betterd?
Nothing comes to mind right now.
Do you have any advice for possible clients?
They do their best work when I’m organized and clear almost what I want to execute. My role is to make sure they have that clarity, so it’s significant to come prepared with your vision to allow them to create upon it.
