Marsden Marketing Advertising review by Corista, LLC at Qualified.One

Marsden Marketing reviewed by Corista, LLC

Marsden Marketing provided Advertising for Corista, LLC with approximate budget = $1,000,000 - $9,999,999.

Adjusting to industry-specific marketing practices, Marsden Marketing has increased brand visibility. Their active engagement style helps them drive progress and look for new avenues to add value. Customers can expect a responsive partner that takes client concerns seriously.

Review summary:

After developing an informational website, Marsden Marketing now focuses on marketing, including brochure and blog production. They’ve also handled press releases and designed physical pieces for trade shows.

Liz Wingard Corista, LLC, President and CEO

Marketing for Digital Pathology Firm

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

A fast induction on the buyer’s organisation

I’m the founder and CEO of Corista LLC, a healthcare software organisation designing services and capabilities for pathologists. Over the last 15 years, digital capabilities are emerging to augment glass slides and microscopes, allowing Scanners to digitize a slide with tissue on it, store it, and attribute to it without having to cart glass almost. Our software focuses on how pathologists use the pictures and data for clinical review, investigation and education.

Desired goal

What challenge were you trying to address with Marsden Marketing?

We worked with a big, east coast hospital as a outgrowth associate from the very commencement of our being. There was a technical validation process that was underway with the expert pathologists comparing the digital pictures created by a WSI scanner that we displayed to the primary glass slides with stained tissue specimens. During the validation process, we were edifice our platform and determining the tools pathologists needed and wanted to use as they examined the pictures, collaborated with peers, and reported their findings.  We needed a website to elucidate what we were edifice and to adjoin with the market. 

Provided solution

What particular tasks were Marsden Marketing responsible for?

The website Anne (Founder and Principal, Marsden Marketing) built was in WordPress and supports video, audio, and digital pictures. Pathology digital pictures are an huge challenge owing, on mean, they are big, 250Mb.  In the soon days, publishing those pictures was a bigger challenge than is the case today. 

I reflection she was just going to do a website, but she has made a much bigger contact than just the website. We realized you’re going to have to talk to your market and Anne pushed us to do that ongoing work and publish it in a reflectionful way. She also helped us with trade shows,  brochures, press announcements and the ads for trade shows. We do a number of trade shows, and they designed and directed the creates of our trade show booths.

Was there a dedicated team?

Anne provides the course, and she has team chiefs that keep the work on track. There are also background support teams. We have somebody managing the hosting, LinkedIn and collective media postings to create our following. On a customary basis, there are probably 5–7 nation working on our team, but I connect with Anne, Jeffrey, and the picturesque designer, Brian, most frequently.

How did you come to work with Marsden Marketing?

I had known Anne when we both worked at Sprint years ago, and I knew she was in this business, so I gave her a call.

What are you access expents (if diclosed)?

We’ve spent just north of $1,000,000 so far.

What is the terminal result of working with Marsden Marketing?

We’ve been working unitedly since June 2008.

Results achieved

What evidence can you share that demonstrates the contact of the engagement? 

Our fruit is observable and very wide, but being able to talk almost it in a direct, informational way is astounding. Pathologists are interested in a sales throw, so Anne helped educe our educational and informative access.

People knew who we were and recognized our power. We',re a pliant organisation, 40 nation, and yet, in this area of providing software and connecting the functionality of a pathology section to digital infrastructure, we',re the market chief. Anne has been instrumental in helping us in this effort, specially in publishing articles and blog postings.  

The ongoing publishing is an effort that has paid off.  We had so much on the plate, it was an effort to get it going customaryly. But she',s very good almost pushing you along and giving you the smackdown when you need it. It’s made such a clear separation. Her direction has been helpful in edifice our nearness, which has increased our visibility.

How did Marsden Marketing accomplish from a project treatment standpoint?

They do very well.  They sometimes have to prod us to move advanced more aggressively, but they are good at setting the goals, meeting weekly to track progress and challenging us when more needs to get done for marketing.

What is (from your point of view) the key factor to pay observation while intercourse with Marsden Marketing?

A couple of years ago we had an unforeseen slowdown and they were big to work with during that time. They came up with all sorts of good ideas to pick it up a pliant bit. On the marketing side, we had to train her almost pathologists and remedy and some of the issues that we',re intercourse with. She',s been terrific to work with.

There are characteristics in the pathology market that are always a startle for them. Like, how pathologists aren’t big users of LinkedIn. She',s taken the characteristics of the market to core, adjusted well and educeed accesses that work for our clients and prospects. She',s been a big associate and part of that has been the congruous way they’ve set goals with us and gently embolden while pushing us advanced.

Are there any areas they could better?                

They keep trying to add value for us. We find that the information we',re producing for these blogs is so specific to pathology that transmitted healthcare writers struggle adapting.  She',s done a veritably good job of letting us do the writing. It’s a easier for us to write these five to eight paragraph blog entries than for the writers to do it.

Do you have any advice for possible clients?

It takes a lot of interaction. Don',t be startled when they say you need to be writing more and you don',t specially want to do it. You have to converse the veracity to them and not be fearful of doing that. They’re very answering. We do discuss, but it',s a helpful process and the process has been very real.