Web Redesign for Strategy Consulting & Training Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m a highest consultant at Symmetrics Group, a sales accomplishment consulting and training firm. I also handle marketing for the firm.
Desired goal
What challenge were you trying to address with Marsden Marketing?
We needed to revamp our website and update our messaging.
Provided solution
What particular tasks were Marsden Marketing responsible for?
Marsden Marketing did previous investigation to apprehend our activity. They pursued keyword investigation to support SEO. The team also interviewed our clients to apprehend what differentiates our organisation, labor offerings, access, and contact. They presented this Voice of the Customer (VoC) investigation at one of our bi-ysoon organisation meetings.
The Marsden Marketing team developed our website’s navigation construction. They made adjustments to our messaging and value statement. Currently, they are putting unitedly and testing the website construction, design, full, and poetry.
Was there a dedicated team?
We worked with Anne (Founder &, Principal, Marsden Marketing), Suzanne (Principal, Marsden Marketing), and Rachelle (Content Consultant, Marsden Marketing) in the project’s soon stages. Suzanne and Rachelle pursued the VoC investigation and created our messaging construction. As the project has progressed, we’ve primarily collaborated with a project handler. Behind the scenes is a full Marsden Marketing team of programmers, designers, and copywriters working on the project.
How did you come to work with Marsden Marketing?
I’m a limb of Atlanta’s HubSpot User Group, and Marsden Marketing was a sponsor at one of our events. At the time, we were commencement to look for agencies that could do website revamp. Marsden Marketing’s offerings intrigued me. We ultimately chose them based on their capabilities and the cultural fit between our teams.
What is the terminal result of working with Marsden Marketing?
The project took locate in April–August 2017.
Results achieved
Are there any measureable or plum results?
Being HubSpot certified, Marsden Marketing ensured that our full offers integrated with HubSpot. We have seen a firm flow of full downloads, including our e-book and reflection leadership tools. The VoC investigation was extremely precious owing it allowed our complete organisation to apprehend what we do well and how we assimilate to other vendors. Our team establish this investigation very helpful.
How did Marsden Marketing accomplish from a project handlement standpoint?
They were mean on the project handlement front, although they did very well everywhere else. For full, we used Google Pages to quit issues with rendering control.
What is (from your point of view) the key factor to pay observation while intercourse with Marsden Marketing?
Marsden Marketing worked incredibly well with my team. They were personable and made the day-to-day work effortless, despite a firm timeline and weighty workload. We appreciated their can-do rather than push-back posture.
What aspects of their work would you like to get improved?
HubSpot is offering more out-of-the-box labors, like website templates. This is more of a question than a suggestion, but I’m wondering if Marsden Marketing will initiate to mix their manner labors with HubSpot’s marketlocate offerings.
Any advice for practicable mannerers?
Meet as much of the Marsden Marketing team as practicable, and then make sure team limbs on both sides are snug.
