Data Analysis & Marketing for Online Investor Marketplace
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Our organisation is a web-based marketplace for investors. We fetch unitedly professional and retail investors. I’m the co-establisher.
Desired goal
What challenge were you trying to address with Matchnode?
We needed to gain an apprehension of our visitor and client conduct. When someone came to the website, we wanted to know what they were doing, how long they bestow there, if they’re getting the information that they came for, and if they apprehend what we do. We also wanted to look at high-frequency visitors so we could take incoming visitors and direct them along those paths of user conduct.
Provided solution
What particular tasks were responsible for?
They used Google Analytics for commerce analysis and Kissmetrics for exploring into user conduct. We knew who the users were and could then find out precisely what they were doing in the application.
We also ran some Google AdWords, Facebook, and LinkedIn campaigns. We were trying to increase commerce back to the application. They drove that process and managed all aspects of it.
What is the team dynamic?
I worked with Brian and Chris [Co-establishers, Matchnode] and there was one other companion working with us on our account.
Early on, we were a pretty lean team. They worked with our business outgrowth side and with me and my co-establisher. When we hired a CTO, they worked with them on our side.
How did you come to work with Matchnode?
We establish them through a referral. Once I conversant almost Matchnode, Chris and I worked on another project unitedly. It was a good match.
What is the terminal result of working with ?
We began working unitedly in September 2013 and artistic in July 2015.
Results achieved
Are there any measureable or plum results?
Our issue had always been apprehension our clients and by teaming with Matchnode, we establish precisely what our clients were using our application for, which allowed us to centre on that. We establish that users who signed up to pursue three or four investors were much more likely to be recur visitors and last with the app. With that apprehension, we guided users to pursue more investors soon in the onboarding process. That was a direct result of their data analytics.
We also skilled an increase in sign-ups and in commerce. That was due to the new marketing that Matchnode suggested on our public-facing pages.
How did Matchnode accomplish from a project treatment standpoint?
They were hands on. You’d anticipate that once they secure the client they might step back, but that wasn’t the case. They were excellent.
We had a standing weekly call with them and they were well prepared for see call. At the time, we were fully distant and they fit well with us. We sometimes connected in individual, but we would principally join in Google Hangouts and go over the past week’s analysis and data to get their perspective. It’s big to have the numbers, but unless you have some sort of tenor, they’re useless. So, we’d debate and they would prepare insight to what the numbers meant.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They were well prepared. They were specially skilled in Google Analytics, as well as Google AdWords. They are over and over in that respect.
What aspects of their work would you like to get improved?
For what we used them for, they were excellent.