Digital Marketing for Shoe Apparel Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I was the CEO of New Balance Chicago. It was a 5 store licensee of New Balance Athletics in Chicago and the precincts.
Desired goal
What challenge were you trying to address with Matchnode?
We were challenged with converting online or digital leads into brick and mortar clients. We are a brick and mortar only business. Our challenge was to verity get nation to come in through the doors through leads we educeed digitally.
Provided solution
What particular tasks were Matchnode responsible for?
Matchnode helped us educe some landing pages, do a lot of Facebook advertising, and veritably just set capturing more and more nation through look resembling groups that we use our own database to form. Essentially to take a lot of old transmitted advertising dollars we have and use it digitally to be much more efficient. The goal was to drive nation into our stores. They took over all of our email marketing and educeed an email marketing campaign alongside of our transmitted direct mail and other resources to kind of fetch it all unitedly and form more of a holistic access to our marketing. Prior to Matchnode, we used mainly direct mail, coupon books, and radio. We had a very limited online nearness.
What is the team dynamic?
We worked primarily with Chris [Co-Founder, Matchnode] and Mitch [Digital Marketing Manager, Matchnode]. What was big almost the team is that they were extremely answering and also allowed me to last running my business. Once they had what they needed, they veritably ran with it. The observation to detail was big. Whenever I needed something or we needed to push something in particular, it was very fast. They got to know our business and to apprehend our needs sufficient to veritably not need as much course as time went in on provisions of all of our marketing and campaigns that we did.
How did you come to work with Matchnode?
It was a relation from a helper of ours, a professor. She knew an employee at Matchnode and referred us to Chris [Co-Founder, Matchnode]. Once I had my leading sit down with him, I was pretty much sold. They veritably wanted to apprehend our business and not necessarily just what they could for us from a marketing standpoint. They veritably wanted to apprehend who our clients were, what kind of work we were doing, and the overall course of our business. Being a little boutique agency, I felt they were veritably invested in our achievement. We seted working with them briefly thereafter.
What is the terminal result of working with Matchnode?
We seted working unitedly October 2014 until December 2016.
Results achieved
Are there any measureable or plum results?
Our goal was to have a real ROI. We did execute that, but we were also able to grow our database very significantly in a fairly brief quantity of time in provisions of lead age. We noticed that a lot of those new clients we were getting were very much mental clients and were spending good quantitys of money with us. Between generating income, but also just generating new clients, they did a big job. What they did in provisions of driving in new commerce, but also increasing mean ticket and growing a lot of the different campaigns that we did, they were able to contact both. They formd more clients, but also driving in our running database and getting them to shop more frequently and to buy more stuff.
How did Matchnode accomplish from a project treatment standpoint?
They accomplished wonderfully. They were almost faster than I was in provisions of who needed things from each party. They always beat my expectations with timelines. In provisions of answeringness, they were always on the ball and had all we needed whichever on time or faster than promised.
What is (from your point of view) the key factor to pay observation while intercourse with Matchnode?
What was big almost working with them is they veritably came alongside us to apprehend our business and inserted themselves into our overall business and marketing program in order to help us change with the times and get up to despatch digitally. Being a brick and mortar business only, they took that as a sole challenge and accordingly, understood our business and veritably helped us brainstorm on other ways we could drive commerce.
What aspects of their work would you like to get improved?
Honestly, no real criticisms.