Some details
Cox Communications wanted to better connect with their audience of carriers, resellers, and business customers. The Solution Finder, a multi-platform experience, focuses on a holistic perspective of Cox’s business capabilities and shows customers how Cox’s solutions scale and grow with their business. An automated system allows the most valuable leads to be captured, collected, and utilized so customer dialogs keep going from
the moment of contact.But the backbone of the solution was the data, showing the location, speed, and impact of Cox’s nationwide fiberoptic backbone—all derived from real data sources and up-to-date carrier maps.
Working both online and off, Solution Finder leveraged Cox’s impressive network data to create leads and close sales in a way marketing materials can’t—with the kind of business insights usually reserved for a data center.