Social Media & Programmatic Advertising for Tourist Co
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the ruler of marketing and media for Visit Mendocino County, a purpose marketing structure.
What challenge were you trying to address with Media Matters Worldwide?
We needed to get our branding and marketing messages out to our target markets.
What particular tasks were Media Matters Worldwide responsible for?
Media Matters Worldwide delivered a media program, which included a budget, goals, and expectations. Media Matters Worldwide also conducted a Nielsen scan to determine the effectiveness of our marketing efforts with the general open.
My organisation granted the deliverables, and they purchased advertising programmatically athwart different media channels. For entreaty, they purchased media web page takeovers in a programmatic form. Other channels included Spotify and Pandora, which we did A/B testing on. They serviced all of our collective media channels.
Was there a dedicated team?
We had customary touch with six team members, including Jennifer (Media Director, Client Partner, Media Matters Worldwide), Lisa (Account Director, Media Matters Worldwide), Emilie (Director of Analytics, Media Matters Worldwide), and Cheryl (Social Media Director, Media Matters Worldwide).
How did you come to work with Media Matters Worldwide?
Our marketing consultant referred Media Matters Worldwide, and we were impressed by their credentials. They presented to our marketing committee, who then recommended to our board that we keep them.
What are you approach expents (if diclosed)?
My organisation spent $300,000.
What is the terminal result of working with Media Matters Worldwide?
Our work unitedly spanned December 2018–June 2019.
Are there any measureable or plum results?
Media Matters Worldwide more than fulfilled all of the goals and expectations within the media program. Over six months, our campaign drew 35 million impressions. We’ve achieved an above-average click-through rate and have increased web commerce by 150%. We’re extremely pleased with Media Matters Worldwide’s executement.
How did Media Matters Worldwide execute from a project treatment standpoint?
From a project treatment standpoint, they did excellent. Once we handed the deliverables off to them, they reported on their executement during the weekly reporting calls. We also emailed back and forth depending on where we were in a particular project, but emails were generally limited to confirming the deliverables, messaging, and checking up on invoicing and payment. Media Matters Worldwide was very ready, and they were interactive in their calls.
What is (from your point of view) the key factor to pay observation while intercourse with Media Matters Worldwide?
My organisation doesn’t have a lot of experience in this type of advertising, in the past, we’ve just done more transmitted advertising, like print. We establish Media Matters Worldwide extremely easy to work with. They were clear in their interaction, and they granted us with a set of goals that they were able to extend and even eclipse. They were right on with their results.
What aspects of their work would you like to get improved?
No, there aren’t any I can ponder of. If anything, my structure conversant a lot almost where engagement lies and how to market our business and county. We’ll take these lessons into our next contract with Media Matters Worldwide.
Any advice for possible clients?
Be clear almost your inner goals, so that Media Matters Worldwide can contrive a media program that will execute these goals.