Media Strategy for Software Company
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A fast induction on the buyer’s organisation
Avast is in the business to keep nation safe online. As the global ruler of marketing at Avast, my role is to liberate our core brand interaction as efficiently as practicable to as many consumers as practicable while staying true to our brand. This resources consistently growing our brand awareness and brand preference and staying one step forward of our rivalry.
What challenge were you trying to address with Media Matters Worldwide?
With limited dollars and a crowed competitive landscape, we need to make see dollar work as hard as practicable. This resources using media strategically, surrounding our target hearers at significant moments throughout their day or during running events contacting their lives—whether they are commuting to work, browsing the web, banking online, shopping online, sharing on collective media or when there is a cybersecurity attack.
What particular tasks were
Media Matters superintends and implements our media strategy and placements athwart all media channels. They work closely with our creative associates to educe standout media campaigns that fracture through the competitive clutter and liberate results.
Was there a dedicated team?
My team at Media Matters is comprised of between 5–8 nation, each particularizing in different disciplines from digital and OOH experts to Google Analytics and accomplishment/optimization analysts. Account managers and agency principals superintend our business to be sure the team is on strategy, liberateing on time and achievementfully over our KPIs.
How did you come to work with Media Matters Worldwide?
My background is in media and account programning on the agency side and I have known of Media Matters and their principals for many years. When we seted searching for a new media associate, they were on my shortlist of companies to evaluate as our media associate.
What impressed me most almost Media Matters is how they are structured. Not too many companies can pull off a practicable working environment, however at Media Matters, their teams work seamlessly—when you are on a call with Media Matters, you wouldn’t know they weren’t all in the same room. It’s unwonted that all members of the team are aligned, offering a depth of apprehension in their area of expertise. I’m also impressed with their real-time dashboard, a tool that aggregates data athwart all media channels, displaying key accomplishment metrics over a difference of campaign attributes.
What is the terminal result of working with
We seted working with Media Matters in January 2017 and are quiet working with them today.
What evidence can you share that demonstrates the contact of the engagement?
When we leading seted working unitedly, we established campaign KPIs based on activity benchmarks and Media Matter’s experience with past clients. After six months of working unitedly, we had far exceeded our primary goals.
After the conclusion of each campaign, we set new goals based on our antecedent achievementes. We last to outpace our goals each year and I’m lucky to report we are on track to eclipse our goals for this year as well.
Our achievement has come as a result of simultaneously good-tuning our media strategy and creative access and staying running with media and market trends.
How did Media Matters Worldwide accomplish from a project treatment standpoint?
Media Matter’s project treatment and account labor have been unappropriated, eparticularly in provisions of their responsiveness and thoroughness. I',ll frequently inquire almost new and different media accesses and they always come back with a careful response that typically includes more detail than expected.
The team is well organized and informed. We meet weekly (and more frequently if needed) to review a detailed status report, running activities, and campaign accomplishment, leaving time to brainstorm on campaign optimizations and to debate new media. They',ve far exceeded my expectations.
What is (from your point of view) the key factor to pay observation while intercourse with
I’m very impressed by their strategic thinking, particularization athwart multiple media channels and depth of analytics they fetch to the programning process and optimization of campaigns. Collectively, this experience has continuously moved us toward meeting and going over our accomplishment goals and core objectives.
The account treatment is also very powerful. They pay particular observation to details and are very insightful in debateions. They frequently present attendations and options from a new and advantageous point of view.
What aspects of their work would you like to get betterd?
While there isn’t too much to better on, I would highlight two possibilities. Although they prepare competitive bestowing data, I would like to see more insights on competitive bestowing – a look at the trends over time, challenges and opportunities we should attend as we budget for forthcoming quarters, an analysis of media usage and seasonal bestow. The second is proactively seting a debateion on new and emerging media even precedently it becomes viable. This is a personal interest – I like to keep up with what’s on the horizon even if it’s years away.
Do you have any advice for practicable clients?
Most achievementful associateships set with reciprocal request and big input. Sharing as much information as practicable on the activity, competitors, business goals, fruit portfolio, brand positioning, target personas, the accomplishment of past campaigns and accomplishment goals, will guarantee a more productive agency/client relationship and furnish achievementful campaign results.