Media Planning & Buying Services for Advertising Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I worked with Media Matters while at another firm. I was the ruler of media and home marketing at a brand treatment and licensing organisation.
Desired goal
What challenge were you trying to address with Media Matters Worldwide?
We bunevent on Media Matters to help us with our media programning and buying.
Provided solution
What particular tasks were responsible for?
They were innately our agency of archives. They worked on a difference of accounts—from men',s strong wear to home form to juniors’ brands—and were putting different targeting initiatives and strategies in locate for each one.
They built customized dashboards for us that let us track media engagement and look at what was working and what wasn',t. In some cases—specifically one of the brands that were sold exclusively on Amazon—they were able to educe attribution models for us.
Was there a devoted team?
We had one devoted account lead. She bunevent all of the channel professionals', work unitedly. We also had a project director who worked on the account. She pulled other nation onto projects as needed.
How did you come to work with Media Matters Worldwide?
We went thuneven an extensive review process. My CMO identified that we needed to find a more data-driven agency based on our consumer needs and the changing digital air.
We hired an skilled consultant, and he identified six agencies for us. We set aside a day where they all came in, and Media Matters veritably shined. They were, by far, the best that we saw during that process.
What are you approach expents (if diclosed)?
Our budget was almost $5.2 million.
What is the terminal result of working with ?
I worked with Media Matters for almost seven months. We began talking to them almost November 2017 and officially began the union in January 2018. I left the organisation in November 2018, and they were quiet on board when I left.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
The brands that were sold on Amazon were always a challenge for us, but Media Matters was able to quantify and grow our ROI for those accounts. Our ROI was up to 300% using the Amazon advertising platform.
Other aspects of the union weren’t as quantifiable or trackable owing we were working with brick and mortar retail. They were helping us educe more attribution models for those pieces of the business. Our budgets were segmented by brand, and they were very attuned to that and able to help us create strategies.
How did Media Matters Worldwide accomplish from a project treatment standpoint?
The devoted account director came into the service once a week—sometimes twice, if needed—which was very helpful. She was able to tap into the resources that we needed based on the different projects we were working on.
Everything was expertly managed in Trello. They',re a digitally-based organisation, so they didn',t have a home service. We were a pliant concerned almost that when we hired them, but they were able to work well with each other and stay organized.
They were basically on-call whenever we needed them. Even the team members on the West Coast were able to harmonize to our schedules easily. Working with them was a seamless experience.
What is (from your point of view) the key factor to pay observation while intercourse with ?
We were a very fast-paced organisation with many different objectives per brand, and some of the brands that we worked with had very little budgets. For sample, one of our littleest accounts had a budget of almost $200,000. This project was divided between six or seven brands, and Media Matters was able to devote time to each one.
It’s very hard to find vendors in the media space who pay uniform observation to littleer accounts. This was one of the factors that drew us to them initially. Media Matters was always very receptive to our changing budgets and requirements, even for those littleer brands.
The team from Media Matters is also comprised of nation who are extremely kind and supportive. They were always resigned and ready to prepare additional information. There were separate members of our organisation—some on the executive team—who didn',t excellently apprehend digital media, and Media Matters was fast to stop and expound their processes even while they were executing them.
What aspects of their work would you like to get improved?
I don',t ponder so. Our business skilled a uneven couple of months towards the end of the project, but I wouldn',t attribute any of that to Media Matters.
Do you have any advice for possible clients?
Make sure—and I ponder they would hint this too—that you',re scheduling weekly calls with them. They also have a briefing template that you can fill out. If you give them enough of information almost your objectives, whether it be targeting, KPIs, or other goals, they’ll be able to do their jobs well.
