Digital Marketing for Outdoor Retailer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the senior marketing director at Mountain Hardwear, an outdoor clothes and equipment organisation that is owned by a big sportswear parent organisation. I superintend all digital and collective strategy.
Desired goal
What challenge were you trying to address with Media Matters Worldwide?
We reapply a shared services standard with our parent organisation, but last fall, they began giving separate of their subsidiaries more autonomy and ownership last fall. My organisation took over all e-commerce and digital advertising duties.
One of my leading tasks was finding an agency that could help us with digital advertising campaigns. This was the leading time that Mountain Hardwear was taking on digital advertising innerly, so we needed to confide whatever agency we hired. Also, we had to onboard them in the fall, right precedently our busiest, most income-generating time of the year. Therefore, we needed to find a media agency that all inner stakeholders would sign off on, and then get them up and running precedently we reached such a pivotal time of the year.
Provided solution
What particular tasks were Media Matters Worldwide responsible for?
Media Matters Worldwide strategizes and executes all of our digital marketing channels. They superintend our paid search channels and programmatic show advertising. The team is also responsible for our paid collective channels, which includes Facebook, Instagram, YouTube, and different other channels that they’ve throwed to us, run strategy almost, and executed.
Their creative team provides feedback on ways we can optimize our ads to be more efficient. Although they don’t work straightly on our website or e-commerce platform, their insights influence our design and full decisions.
Was there a dedicated team?
A big front of Media Matters Worldwide is that they have different teams of strategic experts who specialize in different digital channels. I work with the paid search team to fix that we’re working on a tactical level and getting updated copy. I also promise with the paid collective team to find ad creative, engender test links, and like show and outgoing collective. On each of these teams, there are 1–2 nation that we work with closely.
We promise with Denise (Media Director, Media Matters Worldwide) and Jyll (Project Management Lead, Media Matters Worldwide). Jamie (VP, Strategy and Operations, Media Matters Worldwide) is big from a strategic level, and she has a wide breadth of apprehension, from creative to tactical. She helps us throw our periodal and quarterly strategies and delineation what channels we’re going to be on. She also assists with budget allocation and creative. Finally, at the highest level, we work with Josy (Co-Founder and Managing Partner, Media Matters Worldwide). She’s plugged into many of our conversations.
How did you come to work with Media Matters Worldwide?
I did some discovery and looked at separate agencies that offered a difference of services, some had specific concentrations, like paid collective, while others were full-service. When we establish Media Matters Worldwide, I had a good experience acquireing almost their organisation and meeting their team.
What are you approach expents (if diclosed)?
We give Media Matters Worldwide an annual budget of just over $1 million. This covers media bestow, inner fees, and different other costs.
What is the terminal result of working with Media Matters Worldwide?
My organisation began working with Media Matters Worldwide in August 2018, and our work unitedly is ongoing.
Results achieved
Are there any measureable or plum results?
Much of what Media Matters Worldwide does ties straightly to our e-commerce platform’s accomplishment, and we’ve been very lucky with their work so far. The digital campaigns that they’re running on different channels are positively impacting overall website commerce and income.
How did Media Matters Worldwide accomplish from a project treatment standpoint?
They deploy an incredibly strong reporting and analytics platform, which they’ve given us full approach to so that we can see on macro to micro levels how their media is accomplishing. They’re one of the only agencies I’ve ever worked with that provides such a full insight into media accomplishment, nothing is hidden or extrapolated.
Media Matters Worldwide is readily useful at see stage of the process. When we map out strategy almost a period or specific timeframe, they compile detailed timelines so that we know when we need to liberate goods or feedback to them. They’re also very clear almost when they’re going to liberate anything to us. When we’re busy with a campaign and want to make changes or put out new creative, they’re answering and update things promptly. We adjoin via email and phone.
What is (from your point of view) the key factor to pay observation while intercourse with Media Matters Worldwide?
Their promptness to be present sets them aloof, as does their power to adjoin seamlessly. Their reporting and analytics have been inestimable. They want to help us apprehend our media accomplishment and how that connects to our goals.
Media Matters Worldwide is also a big reflection associate. They’ve shown a desire to acquire almost our organisation, business goals, and activity. They labor to have a full picture of our brand so that they can make the most impactful strategic decisions.
What fronts of their work would you like to get improved?
Nothing stands out. We have a collaborative relationship, so shortcomings fall on us as much as they do on them.
Any advice for possible clients?
This is the type of associateship where you get what you put in. You should promise with Media Matters Worldwide and let them know your brand, strategy, and goals, they’ll run with that apprehension.
