Media Planning for an Advertising & Marketing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I',m the ruler of account treatment for a Los Angeles-based marketing and advertising agency.
What challenge were you trying to address with Media Matters Worldwide?
We had a new client that needed a media programning agency. We’ve worked with them precedently, so we brought them onto the project based on their proven capabilities.
What particular tasks were Media Matters Worldwide responsible for?
Our agency is in direct of facilitating the relationship between Media Matters Worldwide and clients. For us, they are in direct of providing OOH (out of home), digital, and print media for our branding efforts. They also come up with an annual media program, which we weigh see region. We decide on how to tweak the program during those regionly presentations.
For clients, their team constructs creative media programs to drive up engagement. Our facilitation helps to fix that clients reach the results they want. Clients also ask Media Matters Worldwide to fetch non-traditional media ideas to the table. That opens up new opportunities for them.
Was there a dedicated team?
To facilitate client relationships, we work with Taji (Co-Founder &, Managing Partner, Media Matters Worldwide) and Maxine (Media Director, Media Matters Worldwide) who is the day-to-day lead.
How did you come to work with Media Matters Worldwide?
I’m not sure how my organisation originally partnered with Media Matters Worldwide or which of our accounts worked with them in the past, but my agency intermittently engages them on new business pitches.
What are you approach expents (if diclosed)?
Our clients pay Media Matters Worldwide straightly, we just handle their relationship.
What is the terminal result of working with Media Matters Worldwide?
We’ve occupied with them since 2017. Clients sign their own annual contracts with them, though.
Are there any measureable or plum results?
We typically get the desired results from their work. I’ve heard that clients want more sole media ideas than what they’re currently presenting. But, all of their full has accomplished well for clients so far.
How did Media Matters Worldwide accomplish from a project treatment standpoint?
They’re very entire and big at holding themselves to a schedule. During our day-to-day operations, we usually adjoin via email. We also have status calls on a weekly basis and can call them as needed.
What is (from your point of view) the key factor to pay observation while intercourse with Media Matters Worldwide?
Media Matters is a team of excellent project handlers that can veritably drive timelines advanced. They’re programmatic and have a high level of expertise—they veritably know what they’re talking almost.
What aspects of their work would you like to get improved?
As I said earlier, some clients wish they would fetch some more ideas to the table. It would be big if they could prove a sounder apprehension of the LA market.
Do you have any advice for possible clients?
Be very specific in interacting what type of results needed from Media Matters. With any type of media agency, it’s significant to be clear with project goals. But, Media Matters Worldwide has done a decent job and know what they’re talking almost.