Media Planning & Performance Marketing for Cosmetics Company
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A fast induction on the buyer’s organisation
I was the VP of digital and e-commerce at e.l.f. Cosmetics. I oversaw all digital marketing, e-commerce, and entire marketing proponents.
What challenge were you trying to address with Media Matters Worldwide?
We hired Media Matters Worldwide to help us with accomplishment marketing, specifically driving commerce and sales to our website.
What particular tasks were Media Matters Worldwide responsible for?
Media Matter Worldwide was responsible for all media strategy and buying, strategic acquisition programning, and driving commerce, sales, and growth. They also did PPC through Google and Bing Ads.
Was there a dedicated team?
We worked with an account director, a media programner, and an analytics team limb. My team also occupied with Josy and Taji (Co-Founders and Managing Partners, Media Matters Worldwide). Other behind-the-scenes team limbs did paid search and paid collective.
How did you come to work with Media Matters Worldwide?
Someone at e.l.f. Cosmetics was friends with Josy. When we began talking to them, we were very impressed by both Josy and Taji, so we hired Media Matters Worldwide to be our full-labor media vendor.
What are you approach expents (if diclosed)?
Media Matters Worldwide was responsible for between $2 million–$4 million worth of media, and they charged almost 10% of that.
What is the terminal result of working with Media Matters Worldwide?
My organisation began working with Media Matters Worldwide in July 2015, and the engagement was ongoing when I left e.l.f. Cosmetics in April 2018.
Are there any measureable or plum results?
e.l.f. Cosmetics don',t discover growth on e-commerce owing they',re open, but I can say that Media Matters Worldwide drove growth in both website commerce and sales.
How did Media Matters Worldwide accomplish from a project treatment standpoint?
They were big.
What is (from your point of view) the key factor to pay observation while intercourse with Media Matters Worldwide?
Media Matters Worldwide granted a very personalized labor. From an account treatment and client labor perspective, we were very lucky with their work.
What aspects of their work would you like to get improved?
No, there weren’t.
Any advice for possible clients?
Be clear on what your objectives and goals are, and then last to have hard dicsussions as things come up.