Digital Marketing for Fashion Brand
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and individualal responsibilities
I was the Director of Marketing for Byer California, a fast form brand. The organisation is a multi-million dollar B2B form manufacturer that wanted to venture out with their own label. I was brought on to create an e-commerce business and brand.
What issue was the provider supposed to deal with?Media Matters Worldwide?
From the ground up we needed to create brand oneness and hearers for the new Byer California brand. We brought on Media Matters to feel our full paid media strategy, from search to retargeting to collective.
What were your objectives for this project?
The goals at leading were to just create awareness and drive commerce to the website. Of order, we had a program to turn those visits into dicsussions and we had a target conrendering rate. There is a lot of rivalry in the fast form globe, so we needed to be strategic in how we spent our money. The proprietor of the organisation was an old formed B2B sales individual who didn',t apprehend technology or what we were doing. We needed to be able to adjoin the program and the results in a very easy to digest way, and MMW were big at that.
What were the reasons for choosing Media Matters Worldwide?
To be honorable, for this project I didn',t colloquy any other vendors. I had used them at my antecedent job and had a long run of accomplishment with them, so I didn',t have to colloquy other companies. I originally selected MMW due to their apprehension in the space, their efficiency in strategy and reporting, and manoeuvre. They proved themselves while we worked unitedly at Giro and so I hired them anew. I would hire them anew as well, but currently I am doing smaller contract positions.
Please give as much detail as practicable because the work done
Know that there was a lot of rivalry in the space. We focused on retargeting campaigns that allowed us to also create brand oneness through our show ads and full. We also focused our strategy on edifice our collective media platforms', likes and engagement. We had a lot of big photography to work with for our paid media campaigns.
Were there any dedicated rulers or teams that you worked with?
It was myself, a collective media ruler, a creative section of two, plus I was able to hire out for a PR firm and a creative ruler externally. From Media Matters I got both the proprietors observation and a couple of programners.
What results did you accomplish unitedly with Media Matters Worldwide?
To be honorable, I don',t recollect the numbers. I just recollect that we rapidly got on the radar and seted selling, which, now that I have tried to create other e-commerce business from scratch without the support of a media program, it was powerful. They were able to target the right hearerss efficiently and fast and set edifice clients.
How do you rate the interaction and interaction with Media Matters Worldwide?
What precisely do you attend to be the key specialty of Media Matters Worldwide?
Strategy and the power to jump into the business and aspect out what was needed from a tactical way. Reporting. I establish that the reports were condensed and precisely what I needed to clear the bestow and effort to upper treatment. They are very keen women who are easy to work with.
What should be done better, if there are any desired improvements?
None, but I haven',t worked with them in a few years.