Some details
We poured it on thick.
A second aspect to the branding project for Meat Boss included rebranding their BBQ sauce line, Boss Sauce. Previously only sold in their restaurant, Boss Sauce had much more potential for supermarket shelves. We redesigned the labels to better stand out on the crowded shelf and establish both a brand and an easily identifiable flavor profile system. Once we had the design nailed
down, we dug in and injected some personality into each flavor description.