Some details
In 2016, the University of South Alabama underwent a complete rebrand. As a college of the university, Mitchell College of Business needed a new brand strategy that they could implement as part of the university',s efforts. Since Mighty was instrumental in the roll out of the University of South Alabama',s new branding, Mitchell College of Business turned to us to help them launch their own brand. We started with an audit of both
competitors and existing materials. After numerous on-campus interviews, Mighty developed a brand strategy, tone and messaging guidelines that Mitchell College of Business could utilize across all marketing efforts. We then continued work with Mitchell College of Business to build out and execute each tactic.